How Web Content Can Shorten a Complex Sale

No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He's a marketing strategist, speaker, advisor to emerging companies, and author of ten books including three international bestsellers.

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Savvy marketing professionals understand that sales and marketing must work together to move prospects through the sales pipeline. This is especially important in the complex sale, with long decision making cycles and multiple buyers that need to be influenced. The good news is that Web content drives people through and shortens the sales cycle for any product or service—especially complex ones that have many steps and take months or even years to complete.

My by-line article How Web Content Can Shorten a Complex Sale recently appeared on the MarketingProfs site and in their newsletter. MarketingProfs is a cool site that has interesting articles on all aspects of marketing and communications.