How Web Content Can Shorten a Complex Sale

October 30th, 2005

0 min read

Savvy marketing professionals understand that sales and marketing must work together to move prospects through the sales pipeline. This is especially important in the complex sale, with long decision making cycles and multiple buyers that need to be influenced. The good news is that Web content drives people through and shortens the sales cycle for any product or service—especially complex ones that have many steps and take months or even years to complete.

My by-line article How Web Content Can Shorten a Complex Sale recently appeared on the MarketingProfs site and in their newsletter. MarketingProfs is a cool site that has interesting articles on all aspects of marketing and communications.

David Meerman Scott

David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.

Topics:

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Business to Business

How Web Content Can Shorten a Complex Sale

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