--- title: Hillary Clinton wins Super Bowl Newsjacking derby with Oreo runner up image: https://www.davidmeermanscott.com/hs-fs/file-1604513356-jpg/blog-files/6a00d83451f23a69e201a73d6e0141970d-320wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2014/02/hillary-clinton-wins-super-bowl-newsjacking-derby-with-oreo-runner-up.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Hillary Clinton wins Super Bowl Newsjacking derby with Oreo runner up February 2nd, 2014 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1604513356-jpg/blog-files/6a00d83451f23a69e201a73d6e0141970d-320wi.jpg?width=320&height=189&name=6a00d83451f23a69e201a73d6e0141970d-320wi.jpg) [![Hillary Clinton newsjacking](https://www.davidmeermanscott.com/hs-fs/file-1604513356-jpg/blog-files/6a00d83451f23a69e201a73d6e0141970d-320wi.jpg "Hillary Clinton newsjacking")](http://freshspot.typepad.com/.a/6a00d83451f23a69e201a73d6e0141970d-popup)While everyone was looking for a consumer brand to be the best example of newsjacking NFL Super Bowl XLVIII, the winner by far was none other than Hillary Clinton who brilliantly [tweeted from @HillaryClinton](https://twitter.com/HillaryClinton/status/430154695860953088) *It’s so much more fun to watch FOX when it’s someone else being blitzed & sacked! #SuperBowl* Gotta love the humor and subtle ribbing of going after FOX News, known for its conservative political positions. As of this writing, the tweet generated more than 50,000 retweets and 36,000 favorites. **Newsjacking the 2014 Super Bowl** [Newsjacking](https://www.newsjacking.com/) is the art and science of how to inject your ideas into a breaking news story and generate tons of media coverage. [![Oreo newsjacking](https://www.davidmeermanscott.com/hs-fs/file-1604513371-jpg/blog-files/6a00d83451f23a69e201a73d6e012a970d-320wi.jpg "Oreo newsjacking")](http://freshspot.typepad.com/.a/6a00d83451f23a69e201a73d6e012a970d-popup)Many of the more than 100 news stories talking about newsjacking in the lead up to last nights game offered predictions and advice about newsjacking the 2014 Super Bowl. Most referenced the [2013 Super Bowl and the @Oreo tweet](https://www.webinknow.com/2013/02/oreo-wins-the-super-bowl-newsjacking-game.html) *Power out? No problem. You can still dunk in the dark. * Therefore, many people were looking to @Oreo to see what they would do this year. In what I think is an absolutely brilliant move, [@Oreo just didn't show up](https://twitter.com/Oreo/status/430117178135023617) with: *Hey guys…enjoy the game tonight. We’re going dark. #OreoOut* @Oreo manages to generate attention by doing... nothing! **A final thought...** As I write this it's a little after 2:00 am on the USA East Coast, about five hours after the game concluded. I'm quite amazed that my little idea of newsjacking has become "a thing". (I wrote the book on [newsjacking](https://www.newsjacking.com) which released in late 2011.) While I didn't coin the term, before my book the technique was unknown by that name with only a handful of references to it on Google. I'm stunned with the fact that there were more than 100 news stories referencing newsjacking in the past few weeks. I am convinced that **anybody** can identify a trend in their industry, define it, write about it, and then get recognized for it. **You can do it too. ** That being said, I have a question: Is me talking about newsjacking the Super Bowl an example of newsjacking my own idea? Hmmm... I'm not sure. A strange 2:00 am thought indeed! [![Newsjacking headlines](https://www.davidmeermanscott.com/hs-fs/file-1604513386-jpg/blog-files/6a00d83451f23a69e201a73d6e01c0970d-800wi.jpg "Newsjacking headlines")](http://freshspot.typepad.com/.a/6a00d83451f23a69e201a73d6e01c0970d-popup) [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ Personal branding ](https://www.davidmeermanscott.com/blog/topic/personal-branding) [ Marketing ](https://www.davidmeermanscott.com/blog/topic/marketing) [ Newsjacking ](https://www.davidmeermanscott.com/blog/topic/newsjacking) [ Advertising ](https://www.davidmeermanscott.com/blog/topic/advertising) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/HubSpot%2020th.jpeg?width=800&height=448&name=HubSpot%2020th.jpeg) ### Congratulations Team HubSpot for 20 Years of Helping Organizations Grow June 12th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/congratulations-team-hubspot-for-20-years-of-helping-organizations-grow) 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