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Case Studies (4)
The Latest from David Meerman Scott
Max Mayhem: Warner Bros. Discovery's Rebrand Fail
Worst Practices | Case Studies | Marketing | Advertising | Fanocracy
Max Mayhem: Warner Bros. Discovery's Rebrand Fail
April 21st, 2023|1 min read
A Century After Prohibition, US Congress Targets TikTok
Case Studies | Marketing | Facebook | Research and Analysis | Artificial Intelligence
A Century After Prohibition, US Congress Targets TikTok
March 27th, 2023|2 min read
Modern-Day Hippies! Meet Stoned Immaculate’s Unique Buyer Persona
Social Media | Buyer Persona | Case Studies | Music | Marketing | Best Practices
Modern-Day Hippies! Meet Stoned Immaculate’s Unique Buyer Persona
March 14th, 2023|2 min read
HubSpot Launches ChatSpot, an AI Tool for Natural Language Access to CRM Data
Case Studies | Sales Strategies | Marketing | Research and Analysis | Artificial Intelligence
HubSpot Launches ChatSpot, an AI Tool for Natural Language Access to CRM Data
March 8th, 2023|1 min read
Here’s How NOT To Build Fans
Case Studies | Marketing | Best Practices | Fanocracy
Here’s How NOT To Build Fans
January 26th, 2023|1 min read
How RoamRig Built A Successful Business With Facebook Groups
Social Media | New Rules of Marketing and PR | Case Studies | Personal branding | Sales Strategies | Facebook | Best Practices | Fanocracy
How RoamRig Built A Successful Business With Facebook Groups
January 10th, 2023|4 min read
Chris Blackwell Achieves Success on Multiple Fronts by Doing What He Loves
Book Reviews | Case Studies | Personal branding | Best Practices | Fanocracy
Chris Blackwell Achieves Success on Multiple Fronts by Doing What He Loves
December 21st, 2022|2 min read
World Cup Sponsor Budweiser Gives Beer To Winning Country When Qatar Bans Alcohol
Twitter | Case Studies | Real-Time Marketing & PR | Newsjacking
World Cup Sponsor Budweiser Gives Beer To Winning Country When Qatar Bans Alcohol
December 8th, 2022|1 min read
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Free Speech
Social Media | Twitter | Case Studies | Research and Analysis | Newsjacking | Advertising | Fanocracy
Free Speech
November 29th, 2022|3 min read
Every Customer Touchpoint Is A Way To Build Fans (Or Not)
Worst Practices | Case Studies | New Rules of Sales & Service | Marketing | Books | Fanocracy
Every Customer Touchpoint Is A Way To Build Fans (Or Not)
November 16th, 2022|1 min read
Port Chester Fire Department: Passionate About the Grateful Dead and the Community
Marketing Lessons from the Grateful Dead | Public Relations | Case Studies | Fanocracy
Port Chester Fire Department: Passionate About the Grateful Dead and the Community
November 1st, 2022|2 min read
How to Poop in the Woods and Tons of Other Awesome REI Marketing Content
New Rules of Marketing and PR | Case Studies | Brand Journalism | Best Practices | Fanocracy
How to Poop in the Woods and Tons of Other Awesome REI Marketing Content
October 26th, 2022|1 min read
Product Simplicity Is Great Marketing
Case Studies | Marketing | Best Practices
Product Simplicity Is Great Marketing
October 11th, 2022|1 min read
Baseball That Puts Fans First! Banana Ball from The Savannah Bananas
Social Media | Viral Marketing | Case Studies | Best Practices | Fanocracy
Baseball That Puts Fans First! Banana Ball from The Savannah Bananas
August 31st, 2022|1 min read
Branding Gone Amok™
Worst Practices | Case Studies | Fanocracy
Branding Gone Amok™
August 9th, 2022|0 min read
Now Is the Best Time to Start
Case Studies | writing | Crowdsource | Books | Best Practices
Now Is the Best Time to Start
August 2nd, 2022|1 min read
Bruce Springsteen and Ticketmaster Anger Fans with AI Dynamic Pricing Fiasco
Rock Band Web Sites | Worst Practices | Case Studies | Music | Newsjacking | Fanocracy
Bruce Springsteen and Ticketmaster Anger Fans with AI Dynamic Pricing Fiasco
July 25th, 2022|6 min read
Using the Amazon Search Engine as Marketing
Thought Leadership | Search Engine Marketing | New Rules of Marketing and PR | ebooks | Case Studies | writing | Research and Analysis | Books
Using the Amazon Search Engine as Marketing
July 18th, 2022|3 min read
The Man Who Broke Capitalism
The Man Who Broke Capitalism
June 13th, 2022|3 min read
How Silver Oak Cellars Created Passionate Fans Over Fifty Years
Social Media | New Rules of Marketing and PR | Case Studies | YouTube | Corporate blogging | Fanocracy
How Silver Oak Cellars Created Passionate Fans Over Fifty Years
May 18th, 2022|4 min read