Search for topics or resources
Enter your search below and hit enter or click the search icon.
Case Studies (3)
The Latest from David Meerman Scott
New 9th Edition of The New Rules of Marketing & PR Coming in August!
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Books | Virtual Events | Artificial Intelligence
New 9th Edition of The New Rules of Marketing & PR Coming in August!
June 20th, 2024|2 min read
Fans First Banana Ball Delights at Sold Out Fenway Park Game
Social Media | New Rules of Marketing and PR | Case Studies | Marketing | YouTube | Fanocracy
Fans First Banana Ball Delights at Sold Out Fenway Park Game
June 10th, 2024|4 min read
The Reality of AI Adoption in B2B Marketing
Case Studies | Marketing | Best Practices | Business to Business | Virtual Events | Artificial Intelligence
The Reality of AI Adoption in B2B Marketing
June 6th, 2024|4 min read
Samsung’s “UnCrush” Video Newsjacking of Apple Fail
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Newsjacking | Advertising
Samsung’s “UnCrush” Video Newsjacking of Apple Fail
May 16th, 2024|0 min read
Apple Apologizes for CRUSH Video Misstep
Public Relations | Case Studies | Advertising | Fanocracy
Apple Apologizes for CRUSH Video Misstep
May 12th, 2024|1 min read
Apple’s Soul Crushing, Creator Destroying Metaphor for what AI is Doing to Society
Worst Practices | Case Studies | Newsjacking | Fanocracy | Artificial Intelligence
Apple’s Soul Crushing, Creator Destroying Metaphor for what AI is Doing to Society
May 8th, 2024|1 min read
GOODBIDS Reimagines Charity Auctions
Marketing the Moon | Case Studies | Advertising | Fanocracy
GOODBIDS Reimagines Charity Auctions
April 15th, 2024|2 min read
In Conclusion: The Growing AI Content Pollution Problem
Public Relations | Case Studies | writing | copywriting | Marketing | Artificial Intelligence
In Conclusion: The Growing AI Content Pollution Problem
April 4th, 2024|2 min read
Join 20,000 other entrepreneurs and creatives who receive David's ideas, examples, and inspiration. Delivered to your email every week.
Manuela Nicolosi’s Infectious Passion Is Breaking Barriers While Benefiting Bosch
Case Studies | Personal branding | Marketing | Business to Business | Fanocracy
Manuela Nicolosi’s Infectious Passion Is Breaking Barriers While Benefiting Bosch
February 27th, 2024|2 min read
Apple Vision Pro: Is This Really “The Era Of Spatial Computing”?
Public Relations | Case Studies | Marketing | Media Relations | Advertising
Apple Vision Pro: Is This Really “The Era Of Spatial Computing”?
February 5th, 2024|1 min read
The RV Lifestyle Leads To Fandom
The RV Lifestyle Leads To Fandom
January 31st, 2024|2 min read
KOREAZ YouTube Channel Delivers Digital Public Diplomacy as Entertainment
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Research and Analysis | YouTube | Advertising | Brand Journalism | Best Practices
KOREAZ YouTube Channel Delivers Digital Public Diplomacy as Entertainment
January 3rd, 2024|2 min read
Legal Caution vs. PR Clarity: University Presidents' Legal Advisors Muddled Congressional Testimonies
Worst Practices | Public Relations | Case Studies | Media Relations
Legal Caution vs. PR Clarity: University Presidents' Legal Advisors Muddled Congressional Testimonies
December 19th, 2023|1 min read
How AI and Robotics Helps Employees Build Fans at British Airways
Case Studies | Fanocracy | Artificial Intelligence
How AI and Robotics Helps Employees Build Fans at British Airways
November 14th, 2023|1 min read
Doritos Silent “Crunch Cancelling” Plug-In for Gamers
Buyer Persona | Public Relations | Case Studies | Best Practices | Artificial Intelligence
Doritos Silent “Crunch Cancelling” Plug-In for Gamers
November 8th, 2023|1 min read
What Phrase or Word Do You Own?
New Rules of Marketing and PR | Case Studies | Marketing | Books | Best Practices
What Phrase or Word Do You Own?
September 29th, 2023|3 min read
Fandom at HubSpot’s INBOUND Conference
Case Studies | Best Practices | Fanocracy
Fandom at HubSpot’s INBOUND Conference
September 18th, 2023|2 min read
Trump Rejoins Twitter After 2 Years, Sharing His Mug Shot
Twitter | Case Studies | Real-Time Marketing & PR | Marketing | Media Relations | US Presidential Campaign Marketing & PR
Trump Rejoins Twitter After 2 Years, Sharing His Mug Shot
August 25th, 2023|1 min read
How to Get Found in LLM AI Search Like ChatGPT-Powered Bing
Search Engine Marketing | New Rules of Marketing and PR | Case Studies | Marketing | Best Practices | Artificial Intelligence
How to Get Found in LLM AI Search Like ChatGPT-Powered Bing
August 16th, 2023|3 min read
Are AI Companies Going The Way of Enron?
Case Studies | Facebook | Research and Analysis | Artificial Intelligence
Are AI Companies Going The Way of Enron?
August 7th, 2023|7 min read