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Case Studies (3)
The Latest from David Meerman Scott
Samsung’s “UnCrush” Video Newsjacking of Apple Fail
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Newsjacking | Advertising
Samsung’s “UnCrush” Video Newsjacking of Apple Fail
May 16th, 2024|0 min read
Apple Apologizes for CRUSH Video Misstep
Public Relations | Case Studies | Advertising | Fanocracy
Apple Apologizes for CRUSH Video Misstep
May 12th, 2024|1 min read
Apple’s Soul Crushing, Creator Destroying Metaphor for what AI is Doing to Society
Worst Practices | Case Studies | Newsjacking | Fanocracy | Artificial Intelligence
Apple’s Soul Crushing, Creator Destroying Metaphor for what AI is Doing to Society
May 8th, 2024|1 min read
GOODBIDS Reimagines Charity Auctions
Marketing the Moon | Case Studies | Advertising | Fanocracy
GOODBIDS Reimagines Charity Auctions
April 15th, 2024|2 min read
In Conclusion: The Growing AI Content Pollution Problem
Public Relations | Case Studies | writing | copywriting | Marketing | Artificial Intelligence
In Conclusion: The Growing AI Content Pollution Problem
April 4th, 2024|2 min read
Manuela Nicolosi’s Infectious Passion Is Breaking Barriers While Benefiting Bosch
Case Studies | Personal branding | Marketing | Business to Business | Fanocracy
Manuela Nicolosi’s Infectious Passion Is Breaking Barriers While Benefiting Bosch
February 27th, 2024|2 min read
Apple Vision Pro: Is This Really “The Era Of Spatial Computing”?
Public Relations | Case Studies | Marketing | Media Relations | Advertising
Apple Vision Pro: Is This Really “The Era Of Spatial Computing”?
February 5th, 2024|1 min read
The RV Lifestyle Leads To Fandom
The RV Lifestyle Leads To Fandom
January 31st, 2024|2 min read
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KOREAZ YouTube Channel Delivers Digital Public Diplomacy as Entertainment
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Research and Analysis | YouTube | Advertising | Brand Journalism | Best Practices
KOREAZ YouTube Channel Delivers Digital Public Diplomacy as Entertainment
January 3rd, 2024|2 min read
Legal Caution vs. PR Clarity: University Presidents' Legal Advisors Muddled Congressional Testimonies
Worst Practices | Public Relations | Case Studies | Media Relations
Legal Caution vs. PR Clarity: University Presidents' Legal Advisors Muddled Congressional Testimonies
December 19th, 2023|1 min read
How AI and Robotics Helps Employees Build Fans at British Airways
Case Studies | Fanocracy | Artificial Intelligence
How AI and Robotics Helps Employees Build Fans at British Airways
November 14th, 2023|1 min read
Doritos Silent “Crunch Cancelling” Plug-In for Gamers
Buyer Persona | Public Relations | Case Studies | Best Practices | Artificial Intelligence
Doritos Silent “Crunch Cancelling” Plug-In for Gamers
November 8th, 2023|1 min read
What Phrase or Word Do You Own?
New Rules of Marketing and PR | Case Studies | Marketing | Books | Best Practices
What Phrase or Word Do You Own?
September 29th, 2023|3 min read
Fandom at HubSpot’s INBOUND Conference
Case Studies | Best Practices | Fanocracy
Fandom at HubSpot’s INBOUND Conference
September 18th, 2023|2 min read
Trump Rejoins Twitter After 2 Years, Sharing His Mug Shot
Twitter | Case Studies | Real-Time Marketing & PR | Marketing | Media Relations | US Presidential Campaign Marketing & PR
Trump Rejoins Twitter After 2 Years, Sharing His Mug Shot
August 25th, 2023|1 min read
How to Get Found in LLM AI Search Like ChatGPT-Powered Bing
Search Engine Marketing | New Rules of Marketing and PR | Case Studies | Marketing | Best Practices | Artificial Intelligence
How to Get Found in LLM AI Search Like ChatGPT-Powered Bing
August 16th, 2023|3 min read
Are AI Companies Going The Way of Enron?
Case Studies | Facebook | Research and Analysis | Artificial Intelligence
Are AI Companies Going The Way of Enron?
August 7th, 2023|7 min read
Reflecting on FDR's Civilian Conservation Corps Amidst Today's Political Polarization
Case Studies | Research and Analysis
Reflecting on FDR's Civilian Conservation Corps Amidst Today's Political Polarization
July 21st, 2023|5 min read
Thoughtful Extras That Turn Customers Into Fans
Buyer Persona | Case Studies | Music | Best Practices | Fanocracy
Thoughtful Extras That Turn Customers Into Fans
July 7th, 2023|1 min read
Presidential Election 2024: How Artificial Intelligence is Rewriting the Marketing Rules
New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing | Facebook | US Presidential Campaign Marketing & PR | Advertising | Artificial Intelligence
Presidential Election 2024: How Artificial Intelligence is Rewriting the Marketing Rules
June 29th, 2023|4 min read