--- title: How AI and Robotics Helps Employees Build Fans at British Airways description: I love how the BA lounge robot is a solution to a common problem, deploying a combination of AI, robotics, and people to make everyone better off. image: https://www.davidmeermanscott.com/hubfs/BA%20robot.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/how-ai-and-robotics-helps-employees-build-fans-at-british-airways#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # How AI and Robotics Helps Employees Build Fans at British Airways November 14th, 2023 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![British Airways lounge robot](https://www.davidmeermanscott.com/hs-fs/hubfs/BA%20robot.jpg?width=1500&height=1127&name=BA%20robot.jpg) I was fascinated by a little robot working away at the British Airways lounge in Boston. What a great example of how Artificial Intelligence and Robotics can help workers. There’s been a lot of talk about how both AI and Robotics will take away jobs. Yes, that can be true. However, these new technologies can also enhance the customer experience by helping employees with the more mundane aspects of their work. The British Airways robot moves from place to place, stopping in fixed spots about every twenty seconds so the used dishes and glasses are easier for staff to bus. Artificial Intelligence controls where the robot goes, preventing crashes into people, furniture, and luggage. Rather than trying to fully automate to eliminate people, British Airways uses the robots to make staff more productive. The staff seem to love it. I asked several people working there what they thought about the robot and woman told me enthusiastically: “No more heavy trays to carry!”. I found the lounge cleaner than I remember it. Rather than spend time going back and forth to the kitchen area, staff can attend to travelers and prepare tables for the next visitor, making the lounge look better with less work. A clean lounge and happy, smiling employees builds fans. I love how this solution to a common problem, using a combination of AI, robotics, and people, makes everyone better off. [![New Call-to-action](https://no-cache.hubspot.com/cta/default/413105/e5b62938-97f3-40a1-9bc9-f10843b48ec1.png)](https://cta-redirect.hubspot.com/cta/redirect/413105/e5b62938-97f3-40a1-9bc9-f10843b48ec1) [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ Fanocracy ](https://www.davidmeermanscott.com/blog/topic/fanocracy) [ Artificial Intelligence ](https://www.davidmeermanscott.com/blog/topic/artificial-intelligence) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/HubSpot%2020th.jpeg?width=800&height=448&name=HubSpot%2020th.jpeg) ### Congratulations Team HubSpot for 20 Years of Helping Organizations Grow June 12th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/congratulations-team-hubspot-for-20-years-of-helping-organizations-grow) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Scott%20Pryor.jpg?width=1500&height=771&name=Scott%20Pryor.jpg) ### How Filmmaking and Fronting a Rock Band Make Scott Pryor a Better Lawyer May 27th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/how-filmmaking-and-fronting-a-rock-band-make-scott-pryor-a-better-lawyer) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Jesse%20Cole%20newsjacking.jpg?width=1730&height=912&name=Jesse%20Cole%20newsjacking.jpg) ### Newsjacking: Jesse Cole Teases Spirit Airlines Becoming Banana Air May 8th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/newsjacking-jesse-cole-teases-spirit-airlines-becoming-banana-air) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Moltbook.jpg?width=1536&height=1024&name=Moltbook.jpg) ### Moltbook: A Social Network for AI Agents Where Humans Can Only Watch February 3rd, 2026|1 min read ](https://www.davidmeermanscott.com/blog/moltbook-a-social-network-for-ai-agents-where-humans-can-only-watch) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20casual.jpg?width=3000&height=2001&name=DMS%20casual.jpg) ### My New Website, New Focus, and New Photos January 20th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/my-new-website-new-focus-and-new-photos) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Bobby%20Weir.jpg?width=1500&height=765&name=Bobby%20Weir.jpg) ### Bobby Weir and the Music that Will Never Stop January 11th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/bobby-weir-and-the-music-that-will-never-stop) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stray%20Kids.png?width=3434&height=1774&name=Stray%20Kids.png) ### What K-pop Teaches About Fandom January 6th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/what-k-pop-teaches-about-fandom) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Jerry%20MLGD.jpg?width=1477&height=1041&name=Jerry%20MLGD.jpg) ### Why You Should Avoid Hiring Well-Rounded Employees December 8th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/why-you-should-avoid-hiring-well-rounded-employees) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Thumb_V2.png?width=1366&height=768&name=Thumb_V2.png) ### AI Book Trailer for Marketing Lessons from the Grateful Dead November 25th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/ai-book-trailer-for-marketing-lessons-from-the-grateful-dead) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Agentic%20AI%20spam.jpg?width=1004&height=669&name=Agentic%20AI%20spam.jpg) ### Hyper-Personalized Agentic AI Sp*m Email at Scale Is Here November 4th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/hyper-personalized-agentic-ai-spam-email-at-scale-is-here) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Screenshot%202025-10-29%20at%2010.27.19%20AM.png?width=835&height=466&name=Screenshot%202025-10-29%20at%2010.27.19%20AM.png) ### Don’t Fly Wizzness Class Video from Dave Carroll October 29th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/dont-fly-wizzness-class-video-from-dave-carroll) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Chef%20Todd%20Edwards.jpg?width=1500&height=1010&name=Chef%20Todd%20Edwards.jpg) ### Pulling Back the Curtain to Show What Happens Behind-the-Scenes October 15th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/pulling-back-the-curtain-to-show-what-happens-behind-the-scenes) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Cracker%20Barrel.jpg?width=990&height=541&name=Cracker%20Barrel.jpg) ### Once You Put Your Product or Service into the World, it Belongs to your Fans August 28th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/once-you-put-your-product-or-service-into-the-world-it-belongs-to-your-fans) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Flax%20Dental.jpg?width=1540&height=1058&name=Flax%20Dental.jpg) ### The Simple Professional Services Website Makeover That Creates Fans August 11th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-professional-services-website-makeover-that-creates-fans) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/write%20compelling%20headlines.jpg?width=2248&height=1506&name=write%20compelling%20headlines.jpg) ### The Fine Art of Crafting a Not-Quite-Clickbait Headline August 1st, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-fine-art-of-crafting-a-not-quite-clickbait-headline) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Creating%20a%20Personal%20Website%20for%20Success.jpg?width=1536&height=1024&name=Creating%20a%20Personal%20Website%20for%20Success.jpg) ### Your Future: AI Models Will Find You Via Your Personal Website July 18th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/your-future-ai-models-will-find-you-via-your-personal-website) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stefano%20Paciotti.jpg?width=1500&height=1084&name=Stefano%20Paciotti.jpg) ### The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart June 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-ham-whisperer-of-rome-how-stefanos-honest-videos-won-the-worlds-heart) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Agentic%20AI%20Web.png?width=1536&height=1024&name=Agentic%20AI%20Web.png) ### The AI Agentic Web Is Disrupting Your Website June 4th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-ai-agentic-web-is-disrupting-your-website) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/HBO%20Max.png?width=720&height=480&name=HBO%20Max.png) ### Max, Once Named HBO Max, Rebranded as… HBO Max May 23rd, 2025|1 min read ](https://www.davidmeermanscott.com/blog/max-once-named-hbo-max-rebranded-as-hbo-max) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/starlight_jacket.jpg?width=960&height=740&name=starlight_jacket.jpg) ### Gamify Products and Services to Create Fans and Grow Business May 13th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/gamify-product-and-services-to-create-fans-and-grow-business) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Trader%20Joes%20mini%20tote.jpg?width=1500&height=1125&name=Trader%20Joes%20mini%20tote.jpg) ### Trader Joe’s Mini Tote Bag Drop Drives Passionate Fandom April 16th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/trader-joes-mini-tote-bag-drop-drives-passionate-fandom) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/brand_bier_adcn2015_support_04.png?width=1200&height=630&name=brand_bier_adcn2015_support_04.png) ### The Branding of Brand Brand Beer March 12th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-branding-of-brand-brand-beer) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Carnation%20Ice%20Cream%20sign.jpg?width=1440&height=1080&name=Carnation%20Ice%20Cream%20sign.jpg) ### Your Organization’s History As Content Marketing February 10th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/your-organizations-history-as-content-marketing) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "dateModified" : "2026-01-13T14:52:44.054Z", "datePublished" : "2023-11-14T16:05:33.000Z", "headline" : "How AI and Robotics Helps Employees Build Fans at British Airways", "image" : [ "https://www.davidmeermanscott.com/hubfs/BA%20robot.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.davidmeermanscott.com/blog/how-ai-and-robotics-helps-employees-build-fans-at-british-airways", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.davidmeermanscott.com/hubfs/_Assets/Logo/david-meerman-scott.png" }, "name" : "David Meerman Scott" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#person", "@type" : "Person", "description" : "Marketing and sales visionary, international bestselling author of 12 books, keynote speaker in 47 countries, and advisor to emerging companies.", "email" : "mailto:David@DavidMeermanScott.com", "image" : "https://www.davidmeermanscott.com/hubfs/DMS-Homepage-Featured.jpg", "jobTitle" : [ "Keynote Speaker", "Author", "Business Growth Strategist", "Marketing Advisor" ], "knowsAbout" : [ "Content Marketing", "Fandom Marketing", "Newsjacking", "Real-Time Marketing", "Public Relations", "Sales Strategy", "Business Growth" ], "name" : "David Meerman Scott", "sameAs" : [ "https://en.wikipedia.org/wiki/David_Meerman_Scott", "https://www.linkedin.com/in/davidmeermanscott", "https://x.com/dmscott", "https://www.instagram.com/dmscott/" ], "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#website", "@type" : "WebSite", "author" : { "@id" : "https://www.davidmeermanscott.com/#person" }, "name" : "David Meerman Scott", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://www.davidmeermanscott.com/search?q={search_term_string}" } }, "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "dateCreated" : "2023-11-14T15:43:32", "datePublished" : "2023-11-14T11:05:33-0500", "description" : "I love how the BA lounge robot is a solution to a common problem, deploying a combination of AI, robotics, and people to make everyone better off.", "headline" : "How AI and Robotics Helps Employees Build Fans at British Airways", "image" : [ "https://413105.fs1.hubspotusercontent-na1.net/hubfs/413105/BA%20robot.jpg" ], "inLanguage" : "en-us", "keywords" : [ "Case Studies", "Fanocracy", "Artificial Intelligence" ], "learningResourceType" : "article", "name" : "How AI and Robotics Helps Employees Build Fans at British Airways", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://413105.fs1.hubspotusercontent-na1.net/hubfs/413105/_Assets/Logo/david-meerman-scott.png" }, "name" : "Freshspot Marketing LLC" }, "timeRequired" : "1 minutes", "url" : "https://www.davidmeermanscott.com/blog/how-ai-and-robotics-helps-employees-build-fans-at-british-airways" } ```