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Case Studies (5)
The Latest from David Meerman Scott
The Man Who Broke Capitalism
The Man Who Broke Capitalism
June 13th, 2022|3 min read
How Silver Oak Cellars Created Passionate Fans Over Fifty Years
Social Media | New Rules of Marketing and PR | Case Studies | YouTube | Corporate blogging | Fanocracy
How Silver Oak Cellars Created Passionate Fans Over Fifty Years
May 18th, 2022|4 min read
Law Firm Grows Fourfold Using Ideas In The New Rules of Marketing & PR
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Media Relations | Newsjacking
Law Firm Grows Fourfold Using Ideas In The New Rules of Marketing & PR
May 9th, 2022|4 min read
8th Edition of The New Rules of Marketing & PR Publishes Today
Social Media | New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing | Newsjacking | Business to Business
8th Edition of The New Rules of Marketing & PR Publishes Today
May 3rd, 2022|3 min read
Krispy Kreme Doughnuts Priced to Gallon of Gas Newsjacking
Press Release Content | Public Relations | Case Studies | Marketing | Newsjacking
Krispy Kreme Doughnuts Priced to Gallon of Gas Newsjacking
April 13th, 2022|1 min read
Excellent Customer Communications from Cubby Oil & Energy
New Rules of Marketing and PR | Case Studies | writing | New Rules of Sales & Service | Marketing | Best Practices | Fanocracy
Excellent Customer Communications from Cubby Oil & Energy
March 21st, 2022|2 min read
How To Create a Memorable and Findable Product or Company Name
Case Studies | Personal branding | Marketing | Research and Analysis | Newsjacking | Best Practices | Fanocracy
How To Create a Memorable and Findable Product or Company Name
February 22nd, 2022|3 min read
Your Passion Is Infectious
Social Media | Case Studies | Personal branding | Marketing | Fanocracy
Your Passion Is Infectious
February 11th, 2022|2 min read
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Free COVID Tests is a US Government Program That Works Great
Public Relations | Case Studies | Best Practices
Free COVID Tests is a US Government Program That Works Great
January 25th, 2022|2 min read
Excellent Customer Service Is Also Excellent Marketing
New Rules of Marketing and PR | Case Studies | New Rules of Sales & Service | Marketing | Best Practices | Fanocracy
Excellent Customer Service Is Also Excellent Marketing
December 7th, 2021|2 min read
Newsjacking COP26 Brings Attention to Rising Seas Affecting Panama’s Indigenous Guna People
Viral Marketing | Case Studies | Newsjacking
Newsjacking COP26 Brings Attention to Rising Seas Affecting Panama’s Indigenous Guna People
November 10th, 2021|5 min read
Apple Does Customer Surveys Right
Case Studies | Marketing | Best Practices
Apple Does Customer Surveys Right
October 12th, 2021|1 min read
The Many Ways to Market Time
New Rules of Marketing and PR | Buyer Persona | Case Studies | copywriting | Marketing | Newsjacking
The Many Ways to Market Time
September 15th, 2021|3 min read
IKEA’s Cristiano anti- Coca-Cola Water Bottle Newsjacking
Social Media | Viral Marketing | Case Studies | Newsjacking | Master Newsjacking course
IKEA’s Cristiano anti- Coca-Cola Water Bottle Newsjacking
June 21st, 2021|0 min read
Successful Marketing Means Becoming a Publisher
New Rules of Marketing and PR | Case Studies | Marketing | Brand Journalism
Successful Marketing Means Becoming a Publisher
June 1st, 2021|1 min read
Why you should NOT trademark your great idea
Thought Leadership | Case Studies | Marketing | Research and Analysis | Newsjacking
Why you should NOT trademark your great idea
May 5th, 2021|2 min read
The Incredible Power of a Simple Gift
Rock Band Web Sites | Thought Leadership | Case Studies | Sales Strategies | Brand Journalism | Business to Business | Fanocracy
The Incredible Power of a Simple Gift
April 28th, 2021|3 min read
What Every Marketer Can Learn From K-Pop
Rock Band Web Sites | Marketing Lessons from the Grateful Dead | Case Studies | Fanocracy
What Every Marketer Can Learn From K-Pop
March 24th, 2021|3 min read
Clubhouse: The Great, the Bad, and the Very Worrisome
Social Media | Thought Leadership | Viral Marketing | Case Studies | Mobile applications | Personal branding | Newsjacking | Fanocracy
Clubhouse: The Great, the Bad, and the Very Worrisome
February 23rd, 2021|4 min read
COVID “Immunity Bubble” for Small In-Person Event Goes Wrong
Public Speaking | Case Studies | Virtual Events
COVID “Immunity Bubble” for Small In-Person Event Goes Wrong
February 16th, 2021|2 min read