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Case Studies (5)
The Latest from David Meerman Scott
Press Release Content | Public Relations | Case Studies | Marketing | Newsjacking
Krispy Kreme Doughnuts Priced to Gallon of Gas Newsjacking
April 13th, 2022|1 min read
New Rules of Marketing and PR | Case Studies | writing | New Rules of Sales & Service | Marketing | Best Practices | Fanocracy
Excellent Customer Communications from Cubby Oil & Energy
March 21st, 2022|2 min read
Case Studies | Personal branding | Marketing | Research and Analysis | Newsjacking | Best Practices | Fanocracy
How To Create a Memorable and Findable Product or Company Name
February 22nd, 2022|3 min read
Social Media | Case Studies | Personal branding | Marketing | Fanocracy
Your Passion Is Infectious
February 11th, 2022|2 min read
Public Relations | Case Studies | Best Practices
Free COVID Tests is a US Government Program That Works Great
January 25th, 2022|2 min read
New Rules of Marketing and PR | Case Studies | New Rules of Sales & Service | Marketing | Best Practices | Fanocracy
Excellent Customer Service Is Also Excellent Marketing
December 7th, 2021|2 min read
Viral Marketing | Case Studies | Newsjacking
Newsjacking COP26 Brings Attention to Rising Seas Affecting Panama’s Indigenous Guna People
November 10th, 2021|5 min read
Case Studies | Marketing | Best Practices
Apple Does Customer Surveys Right
October 12th, 2021|1 min read
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New Rules of Marketing and PR | Buyer Persona | Case Studies | copywriting | Marketing | Newsjacking
The Many Ways to Market Time
September 15th, 2021|3 min read
Social Media | Viral Marketing | Case Studies | Newsjacking | Master Newsjacking course
IKEA’s Cristiano anti- Coca-Cola Water Bottle Newsjacking
June 21st, 2021|0 min read
New Rules of Marketing and PR | Case Studies | Marketing | Brand Journalism
Successful Marketing Means Becoming a Publisher
June 1st, 2021|1 min read
Thought Leadership | Case Studies | Marketing | Research and Analysis | Newsjacking
Why you should NOT trademark your great idea
May 5th, 2021|2 min read
Rock Band Web Sites | Thought Leadership | Case Studies | Sales Strategies | Brand Journalism | Business to Business | Fanocracy
The Incredible Power of a Simple Gift
April 28th, 2021|3 min read
Rock Band Web Sites | Marketing Lessons from the Grateful Dead | Case Studies | Fanocracy
What Every Marketer Can Learn From K-Pop
March 24th, 2021|3 min read
Social Media | Thought Leadership | Viral Marketing | Case Studies | Mobile applications | Personal branding | Newsjacking | Fanocracy
Clubhouse: The Great, the Bad, and the Very Worrisome
February 23rd, 2021|4 min read
Public Speaking | Case Studies | Virtual Events
COVID “Immunity Bubble” for Small In-Person Event Goes Wrong
February 16th, 2021|2 min read
Buyer Persona | Case Studies | Marketing | Fanocracy
RV Industry Focuses on Buyer Personas to Generate Significant Growth in Difficult Times
February 9th, 2021|6 min read
Public Speaking | Case Studies | Virtual Events
The High Energy Yet Intimate Experience of Tony Robbins Virtual Business Mastery
October 13th, 2020|2 min read
Case Studies | Marketing | Business to Business | Fanocracy
Marketing Example: Using Fanocracy To Build B2B Brand Fans
October 7th, 2020|3 min read
Social Media | Case Studies | Marketing | Facebook | Fanocracy
Duracell Giving Away Millions of Batteries to People in Need During the Pandemic
July 14th, 2020|4 min read