I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
AI-powered search is radically changing the way people use information on the Web, fundamentally disrupting how brands get found and rendering many Search Engine Marketing strategies obsolete. A list of blue links doesn’t apply with chatbot queries, so to get found you need ...
The question facing any innovative company forging a brand-new path where regulation doesn’t yet exist is: Are we doing the right thing? Companies with huge artificial Intelligence development efforts including Google/Alphabet, OpenAI, Facebook/Meta, Apple, and Microsoft req...
In an America beset by polarization, culture war bickering, and politicians wired to “fight” rather than solve problems, this is a mid-summer love story about a program created with true bipartisan support.
Sometimes, the best way to build fans is to deliver your product with thoughtful packaging and a few bonus items. This past weekend, I received a pre-ordered t-shirt from Tour Bus with packaging so remarkable that I’m compelled to share with you now.
The 2024 US Presidential election will be significantly influenced by artificial intelligence. We are likely to see both legitimate and deliberately faked content plus manipulation on social networks, especially Facebook.
Are you constantly telling people that you’re like another brand but somehow superior? Positioning in this way doesn’t work well, and often leads to a race to the bottom. It’s much better to carve out your own positioning rather than draft off somebody else’s.
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Apple iPod, Apple iPhone, Apple Watch. And now Apple Vision Pro, “a revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others.”
Beautiful photos and videos on Instagram can certainly sell a product or service. Even something expensive. This happened to me one evening about six months ago when I was scrolling through my Instagram feed and stopped at a gorgeous video from @CastlesOfScotland, an account...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
