The High Energy Yet Intimate Experience of Tony Robbins Virtual Business Mastery

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

Public Speaking  |  Case Studies  |  Virtual Events

Business Mastery virtual 2In August 2020, for the first time ever, Tony Robbins Business Mastery went virtual. Tony's totally reimagines what a virtual event can be, starting with his custom designed virtual stage, featuring a 50-foot round, 20-foot tall screen displaying up to 2,000 participants in the event at a time. Wow! I loved every second of my time presenting to the Business Mastery audience.

Business Mastery in personI’ve been delivering a talk titled New Marketing Mastery at Business Mastery several times a year since 2014. The in-person events are chock full of excitement because everybody comes together to learn from Tony and his guest speakers in an environment filled with rock concert quality sound, lights, and staging. It’s fully immersive with team building, high-fives, dancing, and intimate discussions.

I had to wonder… Would this high energy and intimate environment succeed in a virtual event?

The answer is YES as this short video with highlights of my presentation shows.

David Meerman Scott Speaks at Tony Robbins Virtual Business Mastery 2020 from David Meerman Scott on Vimeo.

What was most surprising to me was attendees reported an even more intimate experience than the in-person event, because they felt as if speakers including me and Tony were in their living room sharing ideas personally.

In the research for our new book Standout Virtual Events: How to create an experience that your audience will love, Michelle Manafy and I learned the surprising (but true) fact that a virtual event can feel warmer and intimate than an in-person one. Audience members’ mirror neurons are kicking in to tell them that they know the speakers personally even though intellectually they know they have not met in-person.

At Business Mastery, because I was able to speak directly to the cameras for most of my talk, people felt I was having a conversation with them. That was a very different experience compared to being part of an audience of several thousand, which is the case when I am speaking at the in-person version of the event.

Thank you to Tony and his entire team for the hard work that went into Business Mastery. I can’t wait for the next one in March 2021.

Tony Robbins Business Mastery

Business Mastery is a 5-day, interactive experience which will help you to understand the critical factors impacting your business. If you’re just starting out or you’re looking to refocus and realign your psychology, you’ll get the tools, systems and insight to compete and innovate in any economy.

Shorten your learning curve, break through and move forward with confidence and clarity at Business Mastery.

I’ve interacted with thousands of Business Mastery participants over the past six years and everybody loves the program.

If you have a question about the Business Mastery program, leave comment here.

And, as always, if you’re looking for a speaker to make your virtual event great, please contact me. We will discuss your events and goals and I can tailor a program just for you.

Standout Virtual Events