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Case Studies (6)
The Latest from David Meerman Scott
COVID “Immunity Bubble” for Small In-Person Event Goes Wrong
Public Speaking | Case Studies | Virtual Events
COVID “Immunity Bubble” for Small In-Person Event Goes Wrong
February 16th, 2021|2 min read
RV Industry Focuses on Buyer Personas to Generate Significant Growth in Difficult Times
Buyer Persona | Case Studies | Marketing | Fanocracy
RV Industry Focuses on Buyer Personas to Generate Significant Growth in Difficult Times
February 9th, 2021|6 min read
The High Energy Yet Intimate Experience of Tony Robbins Virtual Business Mastery
Public Speaking | Case Studies | Virtual Events
The High Energy Yet Intimate Experience of Tony Robbins Virtual Business Mastery
October 13th, 2020|2 min read
Marketing Example: Using Fanocracy To Build B2B Brand Fans
Case Studies | Marketing | Business to Business | Fanocracy
Marketing Example: Using Fanocracy To Build B2B Brand Fans
October 7th, 2020|3 min read
Duracell Giving Away Millions of Batteries to People in Need During the Pandemic
Social Media | Case Studies | Marketing | Facebook | Fanocracy
Duracell Giving Away Millions of Batteries to People in Need During the Pandemic
July 14th, 2020|4 min read
Building Customer Communities: The Value of Fandom-Based Marketing
Social Media | Case Studies | Marketing | Fanocracy
Building Customer Communities: The Value of Fandom-Based Marketing
March 9th, 2020|7 min read
Sarah Beth Yoga: Influencer Marketing From a Celebrity Perspective
Case Studies | Marketing | Fanocracy
Sarah Beth Yoga: Influencer Marketing From a Celebrity Perspective
January 30th, 2020|4 min read
Building Fandom Through Video: Lessons From Sarah Beth Yoga
Case Studies | Marketing | Fanocracy
Building Fandom Through Video: Lessons From Sarah Beth Yoga
January 28th, 2020|4 min read
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6 Lessons You Can Learn From Gymshark's Fandom
Case Studies | Best Practices | Fanocracy
6 Lessons You Can Learn From Gymshark's Fandom
January 13th, 2020|3 min read
Best Fandom Examples of 2019
Case Studies | Best Practices | Fanocracy
Best Fandom Examples of 2019
December 11th, 2019|4 min read
Video Made for Just £100 Grows Fans of a Welsh Hardware Store
Viral Marketing | New Rules of Marketing and PR | Case Studies | Advertising | Fanocracy
Video Made for Just £100 Grows Fans of a Welsh Hardware Store
December 6th, 2019|1 min read
When a Trademark Is a Bad Idea
Viral Marketing | Case Studies | Crowdsource | Newsjacking | Best Practices
When a Trademark Is a Bad Idea
September 10th, 2019|2 min read
A Gift from Nantucket UPS Store Builds Fanocracy
A Gift from Nantucket UPS Store Builds Fanocracy
August 20th, 2019|2 min read
How NASA Builds Space Fandom
Marketing the Moon | Public Relations | Case Studies | Marketing | Newsjacking | Brand Journalism | Fanocracy
How NASA Builds Space Fandom
July 24th, 2019|1 min read
Use Humor To Make Your Email Marketing Stand Out
Case Studies | US Presidential Campaign Marketing & PR | Newsjacking | Best Practices
Use Humor To Make Your Email Marketing Stand Out
July 22nd, 2019|1 min read
How NASA Sold the Science and Glamour of Space Travel
Marketing the Moon | Case Studies | Newsjacking | Brand Journalism
How NASA Sold the Science and Glamour of Space Travel
July 20th, 2019|1 min read
Fanocracy Stories: Jack King, the voice of Apollo “liftoff! we have liftoff!”
Marketing the Moon | Public Relations | Case Studies | Media Relations | Newsjacking | Fanocracy
Fanocracy Stories: Jack King, the voice of Apollo “liftoff! we have liftoff!”
July 16th, 2019|2 min read
Fanocracy Stories: What is Elizabeth Warren a Passionate Fan of?
Public Speaking | Case Studies | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy
Fanocracy Stories: What is Elizabeth Warren a Passionate Fan of?
June 19th, 2019|1 min read
What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging
Worst Practices | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Research and Analysis | Best Practices | Fanocracy
What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging
May 29th, 2019|2 min read
Use the data you collect from customers to help customers
Case Studies | New Rules of Sales & Service | Marketing | Fanocracy
Use the data you collect from customers to help customers
April 30th, 2019|1 min read