Search for topics or resources
Enter your search below and hit enter or click the search icon.
Case Studies (6)
The Latest from David Meerman Scott
Social Media | Case Studies | Marketing | Fanocracy
Building Customer Communities: The Value of Fandom-Based Marketing
March 9th, 2020|7 min read
Case Studies | Marketing | Fanocracy
Sarah Beth Yoga: Influencer Marketing From a Celebrity Perspective
January 30th, 2020|4 min read
Case Studies | Marketing | Fanocracy
Building Fandom Through Video: Lessons From Sarah Beth Yoga
January 28th, 2020|4 min read
Case Studies | Best Practices | Fanocracy
6 Lessons You Can Learn From Gymshark's Fandom
January 13th, 2020|3 min read
Case Studies | Best Practices | Fanocracy
Best Fandom Examples of 2019
December 11th, 2019|4 min read
Viral Marketing | New Rules of Marketing and PR | Case Studies | Advertising | Fanocracy
Video Made for Just £100 Grows Fans of a Welsh Hardware Store
December 6th, 2019|1 min read
Viral Marketing | Case Studies | Crowdsource | Newsjacking | Best Practices
When a Trademark Is a Bad Idea
September 10th, 2019|2 min read
Join 20,000 other entrepreneurs and creatives who receive David's ideas, examples, and inspiration. Delivered to your email every week.
Marketing the Moon | Public Relations | Case Studies | Marketing | Newsjacking | Brand Journalism | Fanocracy
How NASA Builds Space Fandom
July 24th, 2019|1 min read
Case Studies | US Presidential Campaign Marketing & PR | Newsjacking | Best Practices
Use Humor To Make Your Email Marketing Stand Out
July 22nd, 2019|1 min read
Marketing the Moon | Case Studies | Newsjacking | Brand Journalism
How NASA Sold the Science and Glamour of Space Travel
July 20th, 2019|1 min read
Marketing the Moon | Public Relations | Case Studies | Media Relations | Newsjacking | Fanocracy
Fanocracy Stories: Jack King, the voice of Apollo “liftoff! we have liftoff!”
July 16th, 2019|2 min read
Public Speaking | Case Studies | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy
Fanocracy Stories: What is Elizabeth Warren a Passionate Fan of?
June 19th, 2019|1 min read
Worst Practices | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Research and Analysis | Best Practices | Fanocracy
What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging
May 29th, 2019|2 min read
Case Studies | New Rules of Sales & Service | Marketing | Fanocracy
Use the data you collect from customers to help customers
April 30th, 2019|1 min read
Case Studies | Music | YouTube | Fanocracy
Lil Dicky’s Star-Studded "Earth" Music Video
April 21st, 2019|1 min read
Social Media | Viral Marketing | Case Studies | writing | Books
Blurring Lines Between Fiction and Reality: “The Chef” by James Patterson On Facebook Messenger and Instagram
April 10th, 2019|2 min read
Social Media | Case Studies | Research and Analysis | Newsjacking
RIP Google Plus: The Highs and Lows of the Once Popular Social Network
April 2nd, 2019|2 min read
Worst Practices | Case Studies | Research and Analysis
Building Fandom with Technology: What NOT to Do
February 17th, 2019|2 min read