I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
At the turn of the new year, I started following news about the rollout of free at home COVID tests. To be honest I was pessimistic. Boy was I wrong! I think it’s great that the website launched early, works flawlessly, and my test kits arrived much earlier than promised. Ho...
When you can buy most anything you want online, the retailers who serve us seem interchangeable. But they don’t have to be. Recently I placed my first order with Sweetwater, a music instrument and pro audio retailer, and was amazed by how well they treated me.
What does a small country do to generate attention at a huge global event like the 2021 United Nations Climate Change Conference (COP26) being held now in Glasgow, Scotland? Government and NGO leaders in Panama knew they couldn’t compete the millions of dollars that large an...
I’ve been super critical of annoying customer surveys; you know the type – when a company wants you to fill out a ten-minute survey about a five-minute call with somebody in customer support. I recently had an excellent experience with Apple, and the survey they sent me afte...
Yesterday, Apple announced the new Apple Watch Series 7 which will be available later this Fall. Of course, this tiny computer is way more than a “watch” that tells time. Reading all the buzz about the launch got me thinking about marketing the various categories of timepiec...
At a press conference ahead of Portugal's UEFA Euro 2020 game with Hungary a week ago, football (soccer) star Cristiano Ronaldo removed Coke bottles from in front of him, telling people to drink agua instead.
The new publishing model on the web is not about hype and spin and messages. It is about delivering content when and where it is needed and, in the process, branding you or your organization as a leader. Sometimes I call this Brand Journalism.
Lawyers will always tell you to formally trademark, patent, or copyright your idea. After all, you want to protect your intellectual property, right? Well, there is another way. If you want your ideas to spread far and wide, it’s best to let people freely share your work.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
