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Case Studies (7)
The Latest from David Meerman Scott
When the News Media Wants Your Content Right Now!
When the News Media Wants Your Content Right Now!
April 1st, 2019|2 min read
Building Fandom with Technology: What NOT to Do
Worst Practices | Case Studies | Research and Analysis
Building Fandom with Technology: What NOT to Do
February 17th, 2019|2 min read
Super Boring
Case Studies | Research and Analysis | Newsjacking
Super Boring
February 4th, 2019|2 min read
How My Site and Blog Redesign Resulted in 350 Percent Increase in Traffic
Search Engine Marketing | Case Studies | Research and Analysis | Best Practices
How My Site and Blog Redesign Resulted in 350 Percent Increase in Traffic
January 30th, 2019|3 min read
Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products
Viral Marketing | Case Studies | Marketing | Research and Analysis | YouTube | Newsjacking | Brand Journalism
Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products
January 15th, 2019|1 min read
I Downloaded All 840MB of My Facebook Data. It Was Boring, Baffling, and a Bit Scary.
Social Media | Case Studies | Facebook | Research and Analysis | Advertising
I Downloaded All 840MB of My Facebook Data. It Was Boring, Baffling, and a Bit Scary.
December 20th, 2018|1 min read
My interview with Bob Woodward about President Trump’s Tweets
Twitter | Case Studies | US Presidential Campaign Marketing & PR | Research and Analysis | Newsjacking
My interview with Bob Woodward about President Trump’s Tweets
December 12th, 2018|3 min read
What’s Your Price?
Case Studies | Marketing | Advertising
What’s Your Price?
November 26th, 2018|1 min read
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Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona
Social Media | Buyer Persona | Case Studies | Marketing | Brand Journalism | Best Practices | Master Newsjacking course
Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona
October 9th, 2018|2 min read
How Creative Commons Helped Spread My Ideas To Millions Of People!
Viral Marketing | Case Studies | Crowdsource | Newsjacking | Brand Journalism | Best Practices | Master Newsjacking course
How Creative Commons Helped Spread My Ideas To Millions Of People!
August 15th, 2018|2 min read
Free Ebook Generates Millions of Dollars in New Business
Thought Leadership | ebooks | Case Studies | Marketing | Brand Journalism | Best Practices
Free Ebook Generates Millions of Dollars in New Business
July 31st, 2018|2 min read
Hotel Case Study: How Excellent Service Can Build Fandom
Worst Practices | Case Studies | Best Practices | Fanocracy
Hotel Case Study: How Excellent Service Can Build Fandom
July 19th, 2018|2 min read
Choreographed (U2) vs Improvised (Dead and Company) vs middle ground (David Byrne)
Case Studies | Music | Research and Analysis
Choreographed (U2) vs Improvised (Dead and Company) vs middle ground (David Byrne)
July 2nd, 2018|3 min read
IHOP Lying To Its Customers: How NOT To Build Fandom
Worst Practices | Case Studies | Marketing | Newsjacking
IHOP Lying To Its Customers: How NOT To Build Fandom
June 12th, 2018|3 min read
Is Facebook Protecting Your Information Now?
Social Media | Case Studies | Facebook | Advertising
Is Facebook Protecting Your Information Now?
April 24th, 2018|2 min read
Expert Witnesses Find New Business By Newsjacking
Thought Leadership | Case Studies | Sales Strategies | Newsjacking
Expert Witnesses Find New Business By Newsjacking
April 18th, 2018|2 min read
Blockchain Based Social Networking Can Learn From Estonian Healthcare
Case Studies | Facebook | Best Practices
Blockchain Based Social Networking Can Learn From Estonian Healthcare
April 11th, 2018|2 min read
Can We No Longer Trust Facebook?
Case Studies | Media Relations | Facebook | Advertising
Can We No Longer Trust Facebook?
March 26th, 2018|4 min read
Friendly Service Makes For Great Marketing
Case Studies | Marketing | Best Practices
Friendly Service Makes For Great Marketing
March 20th, 2018|1 min read
Marketing Lessons From Failed Social Media Fame In China
Social Media | Viral Marketing | Case Studies | Research and Analysis
Marketing Lessons From Failed Social Media Fame In China
March 12th, 2018|3 min read