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Case Studies (7)
The Latest from David Meerman Scott
How NASA Sold the Science and Glamour of Space Travel
Marketing the Moon | Case Studies | Newsjacking | Brand Journalism
How NASA Sold the Science and Glamour of Space Travel
July 20th, 2019|1 min read
Fanocracy Stories: Jack King, the voice of Apollo “liftoff! we have liftoff!”
Marketing the Moon | Public Relations | Case Studies | Media Relations | Newsjacking | Fanocracy
Fanocracy Stories: Jack King, the voice of Apollo “liftoff! we have liftoff!”
July 16th, 2019|2 min read
Fanocracy Stories: What is Elizabeth Warren a Passionate Fan of?
Public Speaking | Case Studies | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy
Fanocracy Stories: What is Elizabeth Warren a Passionate Fan of?
June 19th, 2019|1 min read
What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging
Worst Practices | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Research and Analysis | Best Practices | Fanocracy
What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging
May 29th, 2019|2 min read
Use the data you collect from customers to help customers
Case Studies | New Rules of Sales & Service | Marketing | Fanocracy
Use the data you collect from customers to help customers
April 30th, 2019|1 min read
Lil Dicky’s Star-Studded "Earth" Music Video
Case Studies | Music | YouTube | Fanocracy
Lil Dicky’s Star-Studded "Earth" Music Video
April 21st, 2019|1 min read
Blurring Lines Between Fiction and Reality: “The Chef” by James Patterson On Facebook Messenger and Instagram
Social Media | Viral Marketing | Case Studies | writing | Books
Blurring Lines Between Fiction and Reality: “The Chef” by James Patterson On Facebook Messenger and Instagram
April 10th, 2019|2 min read
RIP Google Plus: The Highs and Lows of the Once Popular Social Network
Social Media | Case Studies | Research and Analysis | Newsjacking
RIP Google Plus: The Highs and Lows of the Once Popular Social Network
April 2nd, 2019|2 min read
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When the News Media Wants Your Content Right Now!
When the News Media Wants Your Content Right Now!
April 1st, 2019|2 min read
Building Fandom with Technology: What NOT to Do
Worst Practices | Case Studies | Research and Analysis
Building Fandom with Technology: What NOT to Do
February 17th, 2019|2 min read
Super Boring
Case Studies | Research and Analysis | Newsjacking
Super Boring
February 4th, 2019|2 min read
How My Site and Blog Redesign Resulted in 350 Percent Increase in Traffic
Search Engine Marketing | Case Studies | Research and Analysis | Best Practices
How My Site and Blog Redesign Resulted in 350 Percent Increase in Traffic
January 30th, 2019|3 min read
Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products
Viral Marketing | Case Studies | Marketing | Research and Analysis | YouTube | Newsjacking | Brand Journalism
Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products
January 15th, 2019|1 min read
I Downloaded All 840MB of My Facebook Data. It Was Boring, Baffling, and a Bit Scary.
Social Media | Case Studies | Facebook | Research and Analysis | Advertising
I Downloaded All 840MB of My Facebook Data. It Was Boring, Baffling, and a Bit Scary.
December 20th, 2018|1 min read
My interview with Bob Woodward about President Trump’s Tweets
Twitter | Case Studies | US Presidential Campaign Marketing & PR | Research and Analysis | Newsjacking
My interview with Bob Woodward about President Trump’s Tweets
December 12th, 2018|3 min read
What’s Your Price?
Case Studies | Marketing | Advertising
What’s Your Price?
November 26th, 2018|1 min read
Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona
Social Media | Buyer Persona | Case Studies | Marketing | Brand Journalism | Best Practices | Master Newsjacking course
Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona
October 9th, 2018|2 min read
How Creative Commons Helped Spread My Ideas To Millions Of People!
Viral Marketing | Case Studies | Crowdsource | Newsjacking | Brand Journalism | Best Practices | Master Newsjacking course
How Creative Commons Helped Spread My Ideas To Millions Of People!
August 15th, 2018|2 min read
Free Ebook Generates Millions of Dollars in New Business
Thought Leadership | ebooks | Case Studies | Marketing | Brand Journalism | Best Practices
Free Ebook Generates Millions of Dollars in New Business
July 31st, 2018|2 min read
Hotel Case Study: How Excellent Service Can Build Fandom
Worst Practices | Case Studies | Best Practices | Fanocracy
Hotel Case Study: How Excellent Service Can Build Fandom
July 19th, 2018|2 min read