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Case Studies (8)
The Latest from David Meerman Scott
How KFC Turned Fiasco Into Fandom
New Rules of Marketing and PR | Case Studies | Newsjacking | Fanocracy
How KFC Turned Fiasco Into Fandom
February 24th, 2018|2 min read
Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million
Thought Leadership | Case Studies | Personal branding | Marketing | YouTube | Brand Journalism | Master Newsjacking course
Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million
February 22nd, 2018|1 min read
American Express Builds Fandom Through Premium Products
Case Studies | Marketing | Best Practices | Fanocracy
American Express Builds Fandom Through Premium Products
February 8th, 2018|1 min read
Oxford Dictionaries Shortlists 'Newsjacking' As Word Of The Year For 2017
Oxford Dictionaries Shortlists 'Newsjacking' As Word Of The Year For 2017
December 16th, 2017|3 min read
Snubbing Marketing To Build Fans And Grow Business
Case Studies | Marketing | Best Practices
Snubbing Marketing To Build Fans And Grow Business
November 10th, 2017|1 min read
Periodic Table of Link Building Includes Newsjacking
Search Engine Marketing | Case Studies | Marketing | Newsjacking
Periodic Table of Link Building Includes Newsjacking
November 2nd, 2017|2 min read
How Charlie’s Taxi Competes with Uber
Case Studies | Marketing | Best Practices
How Charlie’s Taxi Competes with Uber
September 25th, 2017|1 min read
Newsjacking: The Longhairs Community Stands With Boys Facing Hair Discrimination
Public Relations | Case Studies | Newsjacking
Newsjacking: The Longhairs Community Stands With Boys Facing Hair Discrimination
September 14th, 2017|1 min read
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Las Vegas Fountains of Bellagio as an Awesome Marketing Asset
Viral Marketing | Public Relations | Case Studies | Sales Strategies | Marketing | Crowdsource | Best Practices
Las Vegas Fountains of Bellagio as an Awesome Marketing Asset
August 23rd, 2017|2 min read
How to Use Snapchat for Business and Finance
Social Media | New Rules of Marketing and PR | Case Studies | Sales Strategies | Best Practices
How to Use Snapchat for Business and Finance
August 10th, 2017|4 min read
American Airlines Integrates Social Media From Reservation Agents Up To The CEO
Social Media | Twitter | New Rules of Marketing and PR | Case Studies | Research and Analysis | Best Practices
American Airlines Integrates Social Media From Reservation Agents Up To The CEO
August 2nd, 2017|7 min read
American Express “Respect Your Privacy”? Only For 3 or 5 Years.
Worst Practices | Case Studies
American Express “Respect Your Privacy”? Only For 3 or 5 Years.
July 20th, 2017|1 min read
IKEA Back to College 2017 Microsite Includes Great Content for Both Students and Parents
New Rules of Marketing and PR | Buyer Persona | Case Studies | Sales Strategies | Best Practices
IKEA Back to College 2017 Microsite Includes Great Content for Both Students and Parents
July 12th, 2017|2 min read
Carbon Black Seizes The Moment When Expertise Is In High Demand
ebooks | Public Relations | Case Studies | Real-Time Marketing & PR | Newsjacking | Business to Business
Carbon Black Seizes The Moment When Expertise Is In High Demand
June 29th, 2017|3 min read
Using Buyer Personas To Market and Sell Real Estate
New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing | Advertising | Best Practices
Using Buyer Personas To Market and Sell Real Estate
June 15th, 2017|2 min read
Sonic Branding: The Last Great Untapped Opportunity
Case Studies | Music | Marketing | Advertising | Best Practices | Business to Business
Sonic Branding: The Last Great Untapped Opportunity
June 8th, 2017|2 min read
A Legendary Guitar Goes to a Legendary Marketer
Marketing Lessons from the Grateful Dead | Case Studies | Marketing
A Legendary Guitar Goes to a Legendary Marketer
June 1st, 2017|3 min read
How To Use Facebook Live For Employee Communications
Case Studies | Mobile applications | Facebook | Advertising | Best Practices
How To Use Facebook Live For Employee Communications
May 23rd, 2017|3 min read
World’s First Real-Time Data Enabled Toilet Paper Holder!
Case Studies | Real-Time Marketing & PR | Marketing | Advertising
World’s First Real-Time Data Enabled Toilet Paper Holder!
May 1st, 2017|1 min read
Mastodon Is Better Than Twitter But You Should Ignore It
Social Media | Case Studies | Research and Analysis
Mastodon Is Better Than Twitter But You Should Ignore It
April 24th, 2017|1 min read