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Case Studies (9)
The Latest from David Meerman Scott
Test Your Ability to Identify Fake News
Test Your Ability to Identify Fake News
April 10th, 2017|1 min read
President Trump Should Not Have Live Tweeted During FBI Director Comey’s Testimony
Twitter | Case Studies | US Presidential Campaign Marketing & PR
President Trump Should Not Have Live Tweeted During FBI Director Comey’s Testimony
March 21st, 2017|2 min read
Preparing for Dark Times: The Total Solar Eclipse of 2017
Case Studies | Marketing | Newsjacking
Preparing for Dark Times: The Total Solar Eclipse of 2017
February 22nd, 2017|1 min read
Marketing Your Product With Photos On Instagram
Social Media | New Rules of Marketing and PR | Case Studies | Marketing | Best Practices
Marketing Your Product With Photos On Instagram
February 14th, 2017|4 min read
My Personal Experiences with the Medical Marijuana Business and the Opioid Epidemic
My Personal Experiences with the Medical Marijuana Business and the Opioid Epidemic
January 4th, 2017|1 min read
The Longhairs Create a Vibrant Community Via Their Blog
Social Media | New Rules of Marketing and PR | Case Studies | Best Practices | Corporate blogging
The Longhairs Create a Vibrant Community Via Their Blog
December 13th, 2016|4 min read
Prada Movie "Past Forward" Is Content Marketing When You Have A Few Million To Spare
Viral Marketing | Case Studies | Marketing
Prada Movie "Past Forward" Is Content Marketing When You Have A Few Million To Spare
December 6th, 2016|2 min read
Austin Custom Home Builder Uses YouTube To Grow A Successful Business
New Rules of Marketing and PR | Case Studies | Marketing | YouTube | Best Practices
Austin Custom Home Builder Uses YouTube To Grow A Successful Business
November 14th, 2016|5 min read
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The Real-Time, Scandal-Driven, Infotainment-Fueled Election is Finally Here!
Case Studies | Marketing | US Presidential Campaign Marketing & PR | Newsjacking
The Real-Time, Scandal-Driven, Infotainment-Fueled Election is Finally Here!
November 7th, 2016|4 min read
Fearless Selling in 2017 and Beyond
Public Speaking | Case Studies | Sales Strategies | New Rules of Sales & Service
Fearless Selling in 2017 and Beyond
November 3rd, 2016|1 min read
Donald Trump Says the Media Is Corrupt and Has Rigged the Election
Public Speaking | Public Relations | Case Studies | Real-Time Marketing & PR | Marketing | US Presidential Campaign Marketing & PR | Research and Analysis | Newsjacking
Donald Trump Says the Media Is Corrupt and Has Rigged the Election
October 17th, 2016|4 min read
World’s Largest Rock Band Is Awesome Community Engagement
Viral Marketing | Marketing Lessons from the Grateful Dead | Case Studies | Music | Marketing | Crowdsource | Best Practices
World’s Largest Rock Band Is Awesome Community Engagement
October 14th, 2016|1 min read
Dueling Text Messages from the Clinton and Trump Campaigns
Case Studies | Marketing | US Presidential Campaign Marketing & PR | Newsjacking
Dueling Text Messages from the Clinton and Trump Campaigns
October 10th, 2016|1 min read
After the VP Debate, He Who Loses Becomes the Marketing Winner
Public Speaking | Twitter | Case Studies | Real-Time Marketing & PR | Marketing | US Presidential Campaign Marketing & PR | Advertising
After the VP Debate, He Who Loses Becomes the Marketing Winner
October 6th, 2016|3 min read
Tasha Returns! (How To Make A Big Announcement Even Bigger)
Social Media | Twitter | New Rules of Marketing and PR | Public Relations | Case Studies | Best Practices
Tasha Returns! (How To Make A Big Announcement Even Bigger)
July 13th, 2016|3 min read
Brand Journalism at Cleveland Metropolitan School District
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Brand Journalism | Best Practices
Brand Journalism at Cleveland Metropolitan School District
June 29th, 2016|5 min read
My Name Is
Worst Practices | Case Studies | writing | copywriting
My Name Is
June 21st, 2016|2 min read
HubSpot and Ten Years of the Inbound Marketing Movement
New Rules of Marketing and PR | Case Studies | Marketing
HubSpot and Ten Years of the Inbound Marketing Movement
June 9th, 2016|4 min read
Witnessing The Future And Not Recognizing What’s Happening
Case Studies | Music | Newsjacking
Witnessing The Future And Not Recognizing What’s Happening
May 28th, 2016|2 min read
Hillary Clinton’s Social Media Sharing Secret Weapon
Social Media | Case Studies | Marketing | Crowdsource | US Presidential Campaign Marketing & PR
Hillary Clinton’s Social Media Sharing Secret Weapon
May 17th, 2016|2 min read