As 2016 winds down, sales and marketing teams around the world start to plan for their 2017 calendar year. It’s going to be an exciting year because buyers are firmly in charge of how they do business with your company and once you understand the ramifications for this fundamental shift, you can reach them with a sales strategy that will drive success. Be fearless in 2017 and align your sales effort to influence them throughout the process.
If your organization is holding a sales and marketing kickoff meeting in early 2017, I’d love to present at it to share how other successful organizations are reaching buyers.
I’ll talk about 5 particular areas:
Content to reach buyers
Real-Time sales and marketing
Social media and newsjacking
How to implement a successful plan
Driving Real-Time Sales and Marketing Success
At your event, I’ll share many examples of success such as how Quark Expeditions aligns with the way that people buy. Here is a short video of the Quark Expeditions story as I’ve delivered it on a bunch of stages around the world.