As 2016 winds down, sales and marketing teams around the world start to plan for their 2017 calendar year. It’s going to be an exciting year because buyers are firmly in charge of how they do business with your company and once you understand the ramifications for this fundamental shift, you can reach them with a sales strategy that will drive success. Be fearless in 2017 and align your sales effort to influence them throughout the process.
If your organization is holding a sales and marketing kickoff meeting in early 2017, I’d love to present at it to share how other successful organizations are reaching buyers.
I’ll talk about 5 particular areas:
- Buyer personas
- Content to reach buyers
- Real-Time sales and marketing
- Social media and newsjacking
- How to implement a successful plan
Driving Real-Time Sales and Marketing Success
At your event, I’ll share many examples of success such as how Quark Expeditions aligns with the way that people buy. Here is a short video of the Quark Expeditions story as I’ve delivered it on a bunch of stages around the world.
Direct link to Buyers are in charge: Align your marketing & sales to reach them on YouTube.
The events this video was filmed at include:
- Sitecore Symposium - Las Vegas, NV
- Email Marketing Evolved - Stockholm, Sweden
- Tech Data Channel Link - Orlando, FL
- LinkedIn ConnectIn - Sydney, Australia
- HubSpot Inbound - Boston, MA
- Sales 2.0 - San Francisco, CA
- Ashley Furniture - Tampa, FL
- Corporate Event Marketing Association - Newport Beach, CA
The way most companies sell is not aligned with the way people buy. My strategies and tactics bring sellers and buyers into alignment so companies can grow.
It’s time to stop thinking in the past and instead get fearless about how to engage customers. Speed is the ultimate competitive weapon and nothing is faster than Real-Time.
Please contact me to discuss your needs. I'd love to present at your organization.
If you prefer, you can contact Tony D’Amelio who manages my speaking activities. Tony will get back to you with additional information.
Image: I'm mid-presentation at my full-day New Marketing Mastery Masterclass last Friday in Vincenza, Italy organizaed by my friends at Hi Performance.
