Search for topics or resources
Enter your search below and hit enter or click the search icon.
Case Studies (10)
The Latest from David Meerman Scott
Case Studies | Real-Time Marketing & PR | Marketing | Advertising
Bringing Online Content to Your Offline Marketing
March 16th, 2016|3 min read
Social Media | Twitter | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Research and Analysis | Advertising
NH Primary: Sales & Marketing Lessons from Attending Multiple Campaign Events
February 9th, 2016|7 min read
Worst Practices | Buyer Persona | Case Studies | Marketing | Best Practices
“Benefits, Not Features” Is the Wrong Way to Market
January 28th, 2016|1 min read
Public Speaking | Marketing the Moon | Case Studies | Marketing | Newsjacking
America’s Next Moonshot, Curing Cancer, Requires Marketing
January 13th, 2016|2 min read
Twitter | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Advertising
This Year’s Score: Bush’s Advertising 3, Trump’s Real-Time 39
December 28th, 2015|3 min read
Case Studies | Marketing | Research and Analysis | Advertising | Brand Journalism
The Awesome Content that Drives the Surfing Industry
December 17th, 2015|2 min read
Marketing Lessons from the Grateful Dead | Case Studies | Newsjacking
Business lessons from the Brilliant Miley Cyrus
December 9th, 2015|2 min read
Case Studies | Marketing | Master Newsjacking course
Newsjacking Can Work For You! My new course will show you how
December 3rd, 2015|1 min read
Join 20,000 other entrepreneurs and creatives who receive David's ideas, examples, and inspiration. Delivered to your email every week.
Public Relations | Case Studies | Marketing | Media Relations | Online Media Room | Newsjacking | Best Practices
Showcase Your Experts to Generate Media Attention and Grow Business
November 23rd, 2015|5 min read
Buyer Persona | Case Studies | Marketing | Best Practices
Surprising Buyer Insights from Journey Mapping at The Co-operators Group
November 19th, 2015|4 min read
Buyer Persona | Case Studies | Marketing | Best Practices
How Buyer Personas Drives Marketing at the Co-operators Group
November 16th, 2015|3 min read
Case Studies | Marketing | Crowdsource
How to Create an Awesome Indiegogo or Kickstarter Launch
October 28th, 2015|1 min read
Case Studies | Crowdsource | Newsjacking
Brilliant Newsjacking of the iPhone 6S
September 8th, 2015|1 min read
Social Media | Worst Practices | Case Studies | Marketing | Advertising
Advertising Agencies Just Want to Make Ads
July 22nd, 2015|2 min read
Social Media | Book Reviews | Marketing Lessons from the Grateful Dead | New Rules of Marketing and PR | Case Studies | Music | New Rules of Sales & Service | Facebook | Books | Best Practices
The Sharing More Than Selling Rule
July 14th, 2015|3 min read
Social Media | Marketing Lessons from the Grateful Dead | Case Studies | Music
The Grateful Dead Celebrate 50 Years and Say Fare Thee Well to the Tribe
July 6th, 2015|5 min read
Marketing Lessons from the Grateful Dead | Case Studies | Music | Marketing | Best Practices
Make it Free: Fifty Years of Content Marketing Grateful Dead Style
July 2nd, 2015|3 min read
Public Speaking | Case Studies
Tony Robbins Shows the Future of Real-Time International Presentations
June 26th, 2015|2 min read
Marketing the Moon | Public Relations | Case Studies | Real-Time Marketing & PR | Media Relations | Brand Journalism | Best Practices
Learning from Jack King: Visionary of Real-Time Content Marketing
June 15th, 2015|5 min read
Social Media | Viral Marketing | Case Studies
Food Porn, Beautiful Buns, and Hashtags
June 10th, 2015|1 min read