I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I’ve been super critical of annoying customer surveys; you know the type – when a company wants you to fill out a ten-minute survey about a five-minute call with somebody in customer support. I recently had an excellent experience with Apple, and the survey they sent me afte...
Yesterday, Apple announced the new Apple Watch Series 7 which will be available later this Fall. Of course, this tiny computer is way more than a “watch” that tells time. Reading all the buzz about the launch got me thinking about marketing the various categories of timepiec...
At a press conference ahead of Portugal's UEFA Euro 2020 game with Hungary a week ago, football (soccer) star Cristiano Ronaldo removed Coke bottles from in front of him, telling people to drink agua instead.
The new publishing model on the web is not about hype and spin and messages. It is about delivering content when and where it is needed and, in the process, branding you or your organization as a leader. Sometimes I call this Brand Journalism.
Lawyers will always tell you to formally trademark, patent, or copyright your idea. After all, you want to protect your intellectual property, right? Well, there is another way. If you want your ideas to spread far and wide, it’s best to let people freely share your work.
In our fast-paced digital world, we are constantly bombarded with offers, opportunities, and opinions. The cluttered nature of the digital age means that we have a mere fleeting moment to leave an impression.
In the past ten years, K-pop has become a phenomenon with fans not just in Korea but all over the world. Groups like BTS and BLACKPINK captivate audiences, inspiring a feverish adoration that outpaces what the Beliebers, the Beyhive, and Beatlemaniacs ever did.
Like many of you, I’ve been experimenting with the scorchingly-buzzy new social app Clubhouse. As I write this, Clubhouse is only available on the iPhone (Android is coming) and is currently invitation-only, however millions of people are on the platform. While Clubhouse has...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
