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Case Studies (10)
The Latest from David Meerman Scott
HubSpot and Ten Years of the Inbound Marketing Movement
New Rules of Marketing and PR | Case Studies | Marketing
HubSpot and Ten Years of the Inbound Marketing Movement
June 9th, 2016|4 min read
Witnessing The Future And Not Recognizing What’s Happening
Case Studies | Music | Newsjacking
Witnessing The Future And Not Recognizing What’s Happening
May 28th, 2016|2 min read
Hillary Clinton’s Social Media Sharing Secret Weapon
Social Media | Case Studies | Marketing | Crowdsource | US Presidential Campaign Marketing & PR
Hillary Clinton’s Social Media Sharing Secret Weapon
May 17th, 2016|2 min read
Social Media and the Secret Lives of Teenagers
Social Media | Book Reviews | Case Studies | Marketing | Research and Analysis
Social Media and the Secret Lives of Teenagers
May 10th, 2016|2 min read
What Gift Will You Give Yourself?
Public Speaking | Book Reviews | Marketing Lessons from the Grateful Dead | Case Studies
What Gift Will You Give Yourself?
March 28th, 2016|3 min read
Bringing Online Content to Your Offline Marketing
Case Studies | Real-Time Marketing & PR | Marketing | Advertising
Bringing Online Content to Your Offline Marketing
March 16th, 2016|3 min read
NH Primary: Sales & Marketing Lessons from Attending Multiple Campaign Events
Social Media | Twitter | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Research and Analysis | Advertising
NH Primary: Sales & Marketing Lessons from Attending Multiple Campaign Events
February 9th, 2016|7 min read
“Benefits, Not Features” Is the Wrong Way to Market
Worst Practices | Buyer Persona | Case Studies | Marketing | Best Practices
“Benefits, Not Features” Is the Wrong Way to Market
January 28th, 2016|1 min read
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America’s Next Moonshot, Curing Cancer, Requires Marketing
Public Speaking | Marketing the Moon | Case Studies | Marketing | Newsjacking
America’s Next Moonshot, Curing Cancer, Requires Marketing
January 13th, 2016|2 min read
This Year’s Score: Bush’s Advertising 3, Trump’s Real-Time 39
Twitter | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Advertising
This Year’s Score: Bush’s Advertising 3, Trump’s Real-Time 39
December 28th, 2015|3 min read
The Awesome Content that Drives the Surfing Industry
Case Studies | Marketing | Research and Analysis | Advertising | Brand Journalism
The Awesome Content that Drives the Surfing Industry
December 17th, 2015|2 min read
Business lessons from the Brilliant Miley Cyrus
Marketing Lessons from the Grateful Dead | Case Studies | Newsjacking
Business lessons from the Brilliant Miley Cyrus
December 9th, 2015|2 min read
Newsjacking Can Work For You! My new course will show you how
Case Studies | Marketing | Master Newsjacking course
Newsjacking Can Work For You! My new course will show you how
December 3rd, 2015|1 min read
Showcase Your Experts to Generate Media Attention and Grow Business
Public Relations | Case Studies | Marketing | Media Relations | Online Media Room | Newsjacking | Best Practices
Showcase Your Experts to Generate Media Attention and Grow Business
November 23rd, 2015|5 min read
Surprising Buyer Insights from Journey Mapping at The Co-operators Group
Buyer Persona | Case Studies | Marketing | Best Practices
Surprising Buyer Insights from Journey Mapping at The Co-operators Group
November 19th, 2015|4 min read
How Buyer Personas Drives Marketing at the Co-operators Group
Buyer Persona | Case Studies | Marketing | Best Practices
How Buyer Personas Drives Marketing at the Co-operators Group
November 16th, 2015|3 min read
How to Create an Awesome Indiegogo or Kickstarter Launch
Case Studies | Marketing | Crowdsource
How to Create an Awesome Indiegogo or Kickstarter Launch
October 28th, 2015|1 min read
Brilliant Newsjacking of the iPhone 6S
Case Studies | Crowdsource | Newsjacking
Brilliant Newsjacking of the iPhone 6S
September 8th, 2015|1 min read
Advertising Agencies Just Want to Make Ads
Social Media | Worst Practices | Case Studies | Marketing | Advertising
Advertising Agencies Just Want to Make Ads
July 22nd, 2015|2 min read
The Sharing More Than Selling Rule
Social Media | Book Reviews | Marketing Lessons from the Grateful Dead | New Rules of Marketing and PR | Case Studies | Music | New Rules of Sales & Service | Facebook | Books | Best Practices
The Sharing More Than Selling Rule
July 14th, 2015|3 min read