Earlier this week I shared an example of how Trent Silver, a young entrepreneur who learned Newsjacking from me, uses the technique to grow his businesses. Just one of Trent’s newsjacking efforts generated $250,000 in new revenue for his young company.
Since that post, many people have asked if newsjacking works for other organizations such as business-to-business outfits, nonprofits, and consultants. Some people have been skeptical about the applicability outside of consumer brands.
The answer is YES – newsjacking works for all kinds of organizations! And in the Master Newsjacking course, which I’ll release next week, I share how all sorts of people have implemented newsjacking to grow their businesses.
Master the art and science of Newsjacking!
For example, you’ll learn how Jon Mitchell Jackson, Senior Partner at Jackson & Wilson, comments on legal aspects of news to grow influence and generate new clients.
“Newsjacking has allowed our Southern California law firm to expand its sphere of influence from local to global,” Mitch told me. “Our newsjacking efforts have resulted in expanded audiences and relationships we never before thought was possible. Interviews, commentary, and in the end, new clients and cases are the happy result of our newsjacking efforts. To make sure you go about newsjacking the right way, follow the advice of David Meerman Scott and get ready for the ride of your life!” Learn more about Mitch's success.
The Master Newsjacking! course
For the past five years I’ve taught the newsjacking technique to hundreds of live audiences in over 20 countries. There’s no doubt that newsjacking works in markets around the world.
I’ve taken everything I’ve learned over five years and built it into the Master Newsjacking! course which will sell for a small fraction of my fee to deliver the information live.
Next week I’m launching the course. It includes an action plan to:
- Generate sales leads and add new customers. For free!
- Get media attention. With little effort!
- Grow your business. Faster than ever!
Watch for the launch announcement next week. I’ll be making a one time offer to get the Master Newsjacking! course at a significant discount.
As always, please let me know if you have any questions of comments. Thank you for your interest.