Search for topics or resources
Enter your search below and hit enter or click the search icon.
Case Studies (11)
The Latest from David Meerman Scott
Public Speaking | Case Studies | Real-Time Marketing & PR | Newsjacking | Best Practices
Deflategate Newsjacking Real-Time Strategy
May 13th, 2015|1 min read
New Rules of Marketing and PR | Case Studies | writing | Books | Best Practices
The Underwriting: A VC-Backed Novel Shows an Alternative Way to Launch a Product
May 6th, 2015|2 min read
New Rules of Marketing and PR | Case Studies | Brand Journalism | Best Practices
How Content Marketing Contributed to a Math Education Program’s Success
April 22nd, 2015|5 min read
New Rules of Marketing and PR | Marketing the Moon | Case Studies | Marketing | YouTube | Brand Journalism
Hyundai Sends a Message to Space
April 14th, 2015|1 min read
Social Media | Case Studies | Marketing | Media Relations | US Presidential Campaign Marketing & PR
Social Media Launches First Three US Presidential Candidates
April 13th, 2015|2 min read
Case Studies | Marketing | Brand Journalism | Best Practices
Hire a Journalist to Show your Products and Services in Action
March 27th, 2015|2 min read
Buyer Persona | Case Studies | Marketing | Books
Transform Your Business With Buyer Personas (the new book)
March 9th, 2015|4 min read
Thought Leadership | Worst Practices | Case Studies | Best Practices
When Venture Capitalists Are Worth Much More Than Their Money
March 3rd, 2015|2 min read
Join 20,000 other entrepreneurs and creatives who receive David's ideas, examples, and inspiration. Delivered to your email every week.
Viral Marketing | Case Studies | Personal branding | writing | World Wide Rave | Books | Best Practices
From Rejected to a Blog to a NYT Bestselling Author to Walking the Red Carpet at the Oscars
February 23rd, 2015|7 min read
Case Studies | Personal branding | Music | Marketing | Best Practices
Marketing Lessons from Miley Cyrus on #SNL40
February 19th, 2015|3 min read
Worst Practices | Case Studies | Marketing | Best Practices
Photographs of Real People Work Better than Inane Stock Photos
February 3rd, 2015|3 min read
New Rules of Marketing and PR | Case Studies | Personal branding | Sales Strategies | copywriting | Marketing | Best Practices
Big Birge Plumbing Co. Grows Business in a Competitive Market
January 27th, 2015|2 min read
New Rules of Marketing and PR | Buyer Persona | Case Studies | New Rules of Sales & Service | Best Practices
How Content Influences the Buying Process and Grows Business
January 20th, 2015|3 min read
Case Studies | Real-Time Marketing & PR | Best Practices
#DawnWall and the Fear of Real Time Media
January 15th, 2015|2 min read
Worst Practices | Case Studies | New Rules of Sales & Service
#FAIL: Hightail Holiday Offer Doesn’t Apply to Valued Existing Customers
December 26th, 2014|2 min read
Social Media | New Rules of Marketing and PR | Case Studies | Marketing | Brand Journalism | Best Practices
Instagram as Content Marketing
December 22nd, 2014|1 min read
Twitter | New Rules of Marketing and PR | Public Relations | Case Studies
Mary Kay Pink Cadillac Goes Real Time and Retro Cool
December 5th, 2014|2 min read
New Rules of Marketing and PR | Buyer Persona | Case Studies | writing | Sales Strategies | copywriting | Marketing | Brand Journalism | Best Practices | Corporate blogging
Optimizing the Past: Content Lessons from the HubSpot Blog Team
November 25th, 2014|3 min read
Case Studies | New Rules of Sales & Service | Best Practices
Charity: water Changes the Rules of Nonprofit Fundraising While Also Changing the World
November 13th, 2014|3 min read
Case Studies | Sales Strategies | New Rules of Sales & Service | Best Practices
The Secret Weapon of Business Growth
November 11th, 2014|1 min read