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Case Studies (11)
The Latest from David Meerman Scott
Learning from Jack King: Visionary of Real-Time Content Marketing
Marketing the Moon | Public Relations | Case Studies | Real-Time Marketing & PR | Media Relations | Brand Journalism | Best Practices
Learning from Jack King: Visionary of Real-Time Content Marketing
June 15th, 2015|5 min read
Food Porn, Beautiful Buns, and Hashtags
Social Media | Viral Marketing | Case Studies
Food Porn, Beautiful Buns, and Hashtags
June 10th, 2015|1 min read
Deflategate Newsjacking Real-Time Strategy
Public Speaking | Case Studies | Real-Time Marketing & PR | Newsjacking | Best Practices
Deflategate Newsjacking Real-Time Strategy
May 13th, 2015|1 min read
The Underwriting: A VC-Backed Novel Shows an Alternative Way to Launch a Product
New Rules of Marketing and PR | Case Studies | writing | Books | Best Practices
The Underwriting: A VC-Backed Novel Shows an Alternative Way to Launch a Product
May 6th, 2015|2 min read
How Content Marketing Contributed to a Math Education Program’s Success
New Rules of Marketing and PR | Case Studies | Brand Journalism | Best Practices
How Content Marketing Contributed to a Math Education Program’s Success
April 22nd, 2015|5 min read
Hyundai Sends a Message to Space
New Rules of Marketing and PR | Marketing the Moon | Case Studies | Marketing | YouTube | Brand Journalism
Hyundai Sends a Message to Space
April 14th, 2015|1 min read
Social Media Launches First Three US Presidential Candidates
Social Media | Case Studies | Marketing | Media Relations | US Presidential Campaign Marketing & PR
Social Media Launches First Three US Presidential Candidates
April 13th, 2015|2 min read
Hire a Journalist to Show your Products and Services in Action
Case Studies | Marketing | Brand Journalism | Best Practices
Hire a Journalist to Show your Products and Services in Action
March 27th, 2015|2 min read
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Transform Your Business With Buyer Personas (the new book)
Buyer Persona | Case Studies | Marketing | Books
Transform Your Business With Buyer Personas (the new book)
March 9th, 2015|4 min read
When Venture Capitalists Are Worth Much More Than Their Money
Thought Leadership | Worst Practices | Case Studies | Best Practices
When Venture Capitalists Are Worth Much More Than Their Money
March 3rd, 2015|2 min read
From Rejected to a Blog to a NYT Bestselling Author to Walking the Red Carpet at the Oscars
Viral Marketing | Case Studies | Personal branding | writing | World Wide Rave | Books | Best Practices
From Rejected to a Blog to a NYT Bestselling Author to Walking the Red Carpet at the Oscars
February 23rd, 2015|7 min read
Marketing Lessons from Miley Cyrus on #SNL40
Case Studies | Personal branding | Music | Marketing | Best Practices
Marketing Lessons from Miley Cyrus on #SNL40
February 19th, 2015|3 min read
Photographs of Real People Work Better than Inane Stock Photos
Worst Practices | Case Studies | Marketing | Best Practices
Photographs of Real People Work Better than Inane Stock Photos
February 3rd, 2015|3 min read
Big Birge Plumbing Co. Grows Business in a Competitive Market
New Rules of Marketing and PR | Case Studies | Personal branding | Sales Strategies | copywriting | Marketing | Best Practices
Big Birge Plumbing Co. Grows Business in a Competitive Market
January 27th, 2015|2 min read
How Content Influences the Buying Process and Grows Business
New Rules of Marketing and PR | Buyer Persona | Case Studies | New Rules of Sales & Service | Best Practices
How Content Influences the Buying Process and Grows Business
January 20th, 2015|3 min read
#DawnWall and the Fear of Real Time Media
Case Studies | Real-Time Marketing & PR | Best Practices
#DawnWall and the Fear of Real Time Media
January 15th, 2015|2 min read
#FAIL: Hightail Holiday Offer Doesn’t Apply to Valued Existing Customers
Worst Practices | Case Studies | New Rules of Sales & Service
#FAIL: Hightail Holiday Offer Doesn’t Apply to Valued Existing Customers
December 26th, 2014|2 min read
Instagram as Content Marketing
Social Media | New Rules of Marketing and PR | Case Studies | Marketing | Brand Journalism | Best Practices
Instagram as Content Marketing
December 22nd, 2014|1 min read
Mary Kay Pink Cadillac Goes Real Time and Retro Cool
Twitter | New Rules of Marketing and PR | Public Relations | Case Studies
Mary Kay Pink Cadillac Goes Real Time and Retro Cool
December 5th, 2014|2 min read
Optimizing the Past: Content Lessons from the HubSpot Blog Team
New Rules of Marketing and PR | Buyer Persona | Case Studies | writing | Sales Strategies | copywriting | Marketing | Brand Journalism | Best Practices | Corporate blogging
Optimizing the Past: Content Lessons from the HubSpot Blog Team
November 25th, 2014|3 min read