I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The global pandemic has upended countless industries; however, travel has been particularly hard hit. Seeing an opportunity, the entire Recreational Vehicle Industry came together in 2020 around an initiative to target people whose vacation plans had been disrupted.
In August 2020, for the first time ever, Tony Robbins Business Mastery went virtual. Tony's totally reimagines what a virtual event can be, starting with his custom designed virtual stage, featuring a 50-foot round, 20-foot tall screen displaying up to 2,000 participants in ...
Throughout 2020, I’ve talked a great deal about the ideas in my Wall Street Journal bestselling book Fanocracy: Turning Fans into Customers and Customers into Fans. While a lot of the response has been positive, I have had many people who work in business-to-business organiz...
Many organizations are helping their customers and the communities they serve during the pandemic. For example, I’ve seen local restaurants serving hungry people and local companies donating masks to those who need them in their work. My favorite example is Duracell, the bat...
Let me know if this sounds familiar. You spend months planning your business strategy — finding your target market, projecting earnings, conducting research, etc. — but the ROI just doesn’t seem to materialize. And now leadership is looking at you for answers while the prosp...
Let me ask you a question. Who would you trust more? A business praising its own products? Or a person that you’re familiar with praising its products?
Fandom is something that athletes, musicians, and performers have been tapping into for years to succeed. The excitement and passion that fans bring to what they love is a powerful force that has been filling entertainment venues for generations.
In order to stand out from competitors, your company needs to become a Fanocracy — an organization that inspires extreme passion for a product, brand, or idea by putting customers’ needs and wishes at the center of everything it does.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
