--- title: Hyundai Sends a Message to Space description: The well-done video that showcases the creation of the message serves as terrific content marketing foe Hyundai. image: https://www.davidmeermanscott.com/hubfs/Hyundai_a_message_to_space.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/hyundai-sends-a-message-to-space#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Hyundai Sends a Message to Space April 14th, 2015 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/hubfs/Hyundai_a_message_to_space.jpg?width=646&height=504&name=Hyundai_a_message_to_space.jpg) [Rich Jurek](https://twitter.com/rjurek), my co-author on [Marketing the Moon](http://www.marketingthemoon.com), sends us to this awesome video from Hyundai. Stephanie from Houston misses her astronaut father working at the International Space Station. So she and Hyundai cooked up a fantastic message created using 11 Hyundai Genesis cars to share with her father in space. This message was officially acknowledged as “The largest tire track image” by the Guinness World Records.   You can learn more about the making of the message [here](http://worldwide.hyundai.com/WW/Experience/Campaign/AMessagetoSpace/index.html?g=1).  Direct link to the video [Hyundai : A Message to Space ](https://www.youtube.com/watch?t=228&v=3EOAXrTrsOE)on YouTube. ### Out of this World Content Marketing ![Hyundai_a_message_to_space](https://www.davidmeermanscott.com/hs-fs/hubfs/Hyundai_a_message_to_space.jpg?width=371&name=Hyundai_a_message_to_space.jpg)The well-done video that showcases the creation of the message serves as terrific content marketing for Hyundai. We see the cars on screen for some three minutes! And we're interested in what they are doing. In a world where most car companies spend boatloads of money to advertise on television where few care to watch, this effort stands out. As I write this, it is less than a week since the video was posted and it has over 5 million views. And the media loves this stuff. Dozens other bloggers and members of the mainstream media are talking it up. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ New Rules of Marketing and PR ](https://www.davidmeermanscott.com/blog/topic/new-rules-of-marketing-and-pr) [ Marketing the Moon ](https://www.davidmeermanscott.com/blog/topic/marketing-the-moon) [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ Marketing ](https://www.davidmeermanscott.com/blog/topic/marketing) [ YouTube ](https://www.davidmeermanscott.com/blog/topic/youtube) [ Brand Journalism ](https://www.davidmeermanscott.com/blog/topic/brand-journalism) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stefano%20Paciotti.jpg?width=1500&height=1084&name=Stefano%20Paciotti.jpg) ### The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart June 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-ham-whisperer-of-rome-how-stefanos-honest-videos-won-the-worlds-heart) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/story%20time%20shutterstock_2078659261.jpg?width=1500&height=999&name=story%20time%20shutterstock_2078659261.jpg) ### The Story Customers Tell Themselves May 6th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-story-customers-tell-themselves) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Facebook%20Live%20no%20more.jpg?width=1352&height=893&name=Facebook%20Live%20no%20more.jpg) ### Meta Focused On Profit Over Users: Now Deletes Facebook Live Videos After 30 Days April 28th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/meta-focused-on-profit-over-users-now-deletes-facebook-live-videos-after-30-days) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/shutterstock_2077138888.jpg?width=1500&height=1000&name=shutterstock_2077138888.jpg) ### What Makes a Great Marketer? 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