--- title: Instagram as Content Marketing description: Original photos shared on Instagram are a powerful way to showcase you and your offerings, serving as content marketing for your business. image: https://www.davidmeermanscott.com/hs-fs/hub/413105/file-2256677926.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/instagram-as-content-marketing#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Instagram as Content Marketing December 22nd, 2014 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-2256677926.jpg/Grain_Surfboards.jpg.jpg?width=1020&height=605&name=Grain_Surfboards.jpg.jpg) Frequently people tell me they can’t create content for marketing purposes because they “are not good a writer”. There are many social networks that don’t rely on text! You can create a YouTube channel, an infographic, an Instagram feed, or a [SlideShare](http://www.slideshare.net/freshspot/the-new-rules-of-selling-38281832). So get out there and market yourself. One of my favorite non-text social networks is [Instagram](http://instagram.com/dmscott). Original photos shared on Instagram are a powerful way to showcase you and your offerings. And when you integrate your images into your online and offline marketing, you set yourself apart from the pack. Last week I traveled to [Grain Surfboards](https://www.grainsurfboards.com), makers of locally grown, hand crafted wooden surfboards in York, Maine, to pick up the 6’2” Wherry fish that I made this Fall. Grain Surfboards has a wonderful Instagram feed where they showcase their products and the surfing lifestyle. Regular readers may recall that I wrote about Grain Surfboards back in October in these two posts: [How to Turn your Products into Experiences ](https://www.webinknow.com/how-to-turn-your-products-into-experiences) [Grain Surfboards Builds Success by Following the Grateful Dead](https://www.webinknow.com/grain-surfboards-builds-success-by-following-the-grateful-dead) **How Instagram works as inbound marketing** ![Grain_Surfboards](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-2256677926.jpg?width=420&name=file-2256677926.jpg)Grain Surfboards has a terrific Instagram feed [@GrainSurfboards ](http://instagram.com/grainsurfboards)with, as I write this, 27,000 followers. Their posts get hundreds of likes and shares. The team regularly shares images of the boards they are building, of [customer created boards like mine](http://instagram.com/p/wwu2UqKo98/?modal=true), and of course some surfing.   I love that Instagram makes it so easy to create and share content like this. One of the first things people push back on in my conversations with marketers and entrepreneurs is how much time it takes to create content and publish it on the web. Many say they just can’t manage to create daily content. But Instagram is so easy! It just takes a minute or two to shoot a photo, manipulate it with the filters, and share it with your network. With Instagram, you do almost no writing, so even word-challenged people can create awesome content. There are many organizations that would do great with an Instagram feed. Most any industry has potential for interesting images: Landscaping Food Art Clothing Jewelry Sport Automotive Travel Education Charities Retail stores Real estate Well, most anything!  There’s no excuse. It’s so easy to create a content marketing strategy using Instagram! [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Social Media ](https://www.davidmeermanscott.com/blog/topic/social-media) [ New Rules of Marketing and PR ](https://www.davidmeermanscott.com/blog/topic/new-rules-of-marketing-and-pr) [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ Marketing ](https://www.davidmeermanscott.com/blog/topic/marketing) [ Brand Journalism ](https://www.davidmeermanscott.com/blog/topic/brand-journalism) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Moltbook.jpg?width=1536&height=1024&name=Moltbook.jpg) ### Moltbook: A Social Network for AI Agents Where Humans Can Only Watch February 3rd, 2026|1 min read ](https://www.davidmeermanscott.com/blog/moltbook-a-social-network-for-ai-agents-where-humans-can-only-watch) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Screenshot%202025-10-29%20at%2010.27.19%20AM.png?width=835&height=466&name=Screenshot%202025-10-29%20at%2010.27.19%20AM.png) ### Don’t Fly Wizzness Class Video from Dave Carroll October 29th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/dont-fly-wizzness-class-video-from-dave-carroll) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Chef%20Todd%20Edwards.jpg?width=1500&height=1010&name=Chef%20Todd%20Edwards.jpg) ### Pulling Back the Curtain to Show What Happens Behind-the-Scenes October 15th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/pulling-back-the-curtain-to-show-what-happens-behind-the-scenes) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20BM%20hybrid%202004.jpg?width=1432&height=966&name=DMS%20BM%20hybrid%202004.jpg) ### The Fandom Playbook: My New Book and Companion AI Chatbot September 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-fandom-playbook-my-new-book-and-companion-ai-chatbot) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stefano%20Paciotti.jpg?width=1500&height=1084&name=Stefano%20Paciotti.jpg) ### The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart June 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-ham-whisperer-of-rome-how-stefanos-honest-videos-won-the-worlds-heart) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/LinkedIn%20comments.jpg?width=1114&height=737&name=LinkedIn%20comments.jpg) ### Comments Are the Key to LinkedIn Engagement January 29th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/comments-are-the-key-to-linkedin-engagement) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Kolkata%20Chai%20Ani%20and%20Ayan.jpg?width=1236&height=858&name=Kolkata%20Chai%20Ani%20and%20Ayan.jpg) ### Brewing Authenticity: How Kolkata Chai Co. 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