I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I’ve said it before, and I’ll say it again: Fandom is the most powerful marketing force in the world.
How do small local shops compete with large chain stores and online sellers? They build fans by creating a personal connection with the local community. That’s exactly what Hafod Hardware in Rhayader, Powys, Wales has done with their holiday video produced for just £100. In ...
I’m just back from the HubSpot #Inbound19 conference. This year 25,000 people convened in Boston to learn about inbound marketing, sales, and customer support. A Google search returns more than 50 million hits for the term “inbound marketing” coined by HubSpot, but not trade...
Yesterday I needed to find a notary. On Nantucket Island. During the busiest month of the year at this popular summer vacation destination. Ugh. I dreaded the thought of traffic and dealing with the unpleasant task. However, my experience at the Nantucket UPS Store was a per...
NASA is a rare government agency with a massive fan base! After a recent presentation at NASA headquarters in Washington, DC, I had the honor of discussing the amazing NASA fanocracy with NASA Administrator Jim Bridenstine. We discussed the Apollo lunar program, robotic miss...
Most email newsletters are terribly boring, especially those from B2B technology companies. And political candidates. And nonprofits. Well, most organizations send boring email newsletters. One way to stand out from the swamp of sameness is to use humor.
NASA used marketing strategies to gain support for its space missions, leading up to the moment Apollo 11 astronauts landed on the moon on July 20, 1969 (50 years ago today). But soon after, the American people's doubts returned. I’m featured in this really great (high produ...
There are three iconic voices related to the Apollo lunar program: 1) President John F. Kennedy's challenge to America "We choose to go to the moon!", 2) Neil Armstrong's first words as he stepped foot lunar surface: "That's one small step for man, one giant leap for mankind...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
