--- title: "My Inbound 2014 Keynote Video: The Convergence of Sales and Marketing" description: At the HubSpot Inbound 2014 conference, David Meerman Scott delivered a short keynote speech in front of some 10,000 people where he talked about the convergence of marketing and sales on the web using examples from Quark Expeditions, Cervelo, and OPEN Cycle to illustrate his points. image: https://www.davidmeermanscott.com/hs-fs/hub/413105/file-1963488866.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/the-convergence-of-sales-and-marketing#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # My Inbound 2014 Keynote Video: The Convergence of Sales and Marketing October 27th, 2014 0 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-1963488866.jpg/Inbound.jpg.jpg?width=1890&height=1036&name=Inbound.jpg.jpg) Today buyers dictate how they choose companies, products, and services with online content driving action. ![Inbound](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-1963488866.jpg?width=265&name=file-1963488866.jpg)At the HubSpot [Inbound](http://www.inbound.com) 2014 conference, I delivered a short keynote speech in front of some 10,000 people. My slot was fantastic - between a surprise appearance by the band OK Go and a keynote from celebrity author Malcolm Gladwell. I talked about the convergence of marketing and sales on the web using examples from HubSpot customers [Quark Expeditions](http://www.quarkexpeditions.com/en) and [OPEN Cycle](http://www.opencycle.com) to illustrate my points. I also interviewed Gerard Vroomen, co-founder of Cervelo Cycles and OPEN and did it all in just 13 minutes. Direct link to [The convergence of sales and marketing - David Meerman Scott keynotes Inbound 2014](http://vimeo.com/109676668) on Vimeo.    [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Public Speaking ](https://www.davidmeermanscott.com/blog/topic/public-speaking) [ New Rules of Marketing and PR ](https://www.davidmeermanscott.com/blog/topic/new-rules-of-marketing-and-pr) [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ New Rules of Sales & Service ](https://www.davidmeermanscott.com/blog/topic/new-rules-of-sales-service) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20speaking%20BM%20LAS.jpg?width=2048&height=1060&name=DMS%20speaking%20BM%20LAS.jpg) ### Book Me to Speak for Free! (Plus... 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