Today buyers dictate how they choose companies, products, and services with online content driving action.
At the HubSpot Inbound 2014 conference, I delivered a short keynote speech in front of some 10,000 people. My slot was fantastic - between a surprise appearance by the band OK Go and a keynote from celebrity author Malcolm Gladwell.
I talked about the convergence of marketing and sales on the web using examples from HubSpot customers Quark Expeditions and OPEN Cycle to illustrate my points. I also interviewed Gerard Vroomen, co-founder of Cervelo Cycles and OPEN and did it all in just 13 minutes.
Direct link to The convergence of sales and marketing - David Meerman Scott keynotes Inbound 2014 on Vimeo.
