My newest book The Fandom Playbook: Building Your Human Connection in a World of Digital Chaos will be published on October 27, 2026. After decades studying fandom and more than a year of research, writing, and editing, I’m super excited to get copies of The Fandom Playbook into the market!
I’ve created several opportunities for you to purchase books upon release and in return I will deliver a presentation on the ideas in a The Fandom Playbook at no additional charge. We could organize something at your in-person event, a virtual event, or I can coach your employees virtually or in-person and I will waive my speaking fee if you purchase copies of The Fandom Playbook.
I’m already delivering talks on the ideas in The Fandom Playbook and audiences love that human connections are even more valuable in a world driven by algorithms and AI.
I teach that fandom exists wherever people feel seen, valued, and part of something meaningful, no matter the industry or mission.
Building a tribe of like-minded people isn’t exclusive to music or entertainment. Some of the most inspiring examples of vibrant, enduring fan communities I’ve seen come from organizations you might never expect—companies selling software, insurance, hand-crafted surfboards, tea, dental office design, and everything in between. Organizations like yours.
Here are a few of my upcoming public events where I will be discussing these ideas. If you are attending any of these, I would love to meet you!
Black & Orange Growth Summit, May 27, 2026 – Austin, TX
PR Daily Conference, June 4. 2026 – Brooklyn, NY press release
HubSpot Unbound, September 16-18, 2026 – Boston, MA
You buy books, I speak for free
Here are some details of the offer. Contact me to learn more.
In-person event: My usual fee for an in-person event in the United States is $20,000+. I’m happy to waive my speaking fee for an in-person event in the continental US if you purchase 500 or more copies of The Fandom Playbook. Order just 250 copies if your event is near my home in the Boston area.
Virtual event: My usual fee for a virtual event from my 4-camera home video studio is $10,000. I’m happy to waive my virtual speaking fee if you order 100 or more copies of The Fandom Playbook.
Private Coaching: If you would like me to provide coaching for your team, I am happy to jump on a zoom for an hour if you order 50 or more copies of The Fandom Playbook. We will dig into your business together and I would offer specific ideas for how you can grow fans. If your team is located in the Boston area we can discuss making the coaching session in-person.
This is a one-time offer to promote The Fandom Playbook prior to publication. To qualify for this special arrangement, we need to finalize the details and payment by September 1, 2026.
Books will ship on or about October 27, 2026. The books must be purchased through my choice of bookseller and shipped to an address in the USA. If you want to ship a copy to individual people, I can introduce a bookseller that can ship to multiple addresses at a slightly higher per-book fee.
Entrepreneur Press is in the process of finalizing the cover price and the bulk discount schedule for The Fandom Playbook, but we expect the discounted per copy price to be in the $20 range.
The live presentation, virtual presentation, or coaching session are scheduled on a mutually agreed date based on my availability and will need to be held by the middle of 2027.
Please contact me to arrange a purchase of The Fandom Playbook for your organization or event!
Photo: Milla Kuhto at Tony Robbins Business Mastery
