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Case Studies (13)
The Latest from David Meerman Scott
Giving things away for free to build your network and grow your business
Marketing Lessons from the Grateful Dead | Case Studies | Best Practices
Giving things away for free to build your network and grow your business
August 12th, 2014|1 min read
Silver Oak Cellars builds passionate fans through social media “bottle stories”
Social Media | Twitter | Buyer Persona | Case Studies | Marketing | Brand Journalism | Best Practices
Silver Oak Cellars builds passionate fans through social media “bottle stories”
August 6th, 2014|4 min read
Real-time lessons from the photo pit
Case Studies | Music | Real-Time Marketing & PR
Real-time lessons from the photo pit
August 4th, 2014|2 min read
Upgrade to Canada #social program nabs tourists from other countries
Social Media | New Rules of Marketing and PR | Case Studies | Crowdsource | Brand Journalism | Best Practices
Upgrade to Canada #social program nabs tourists from other countries
July 28th, 2014|2 min read
The Health Club That Tells Its Story by Exercising an Attitude
Case Studies | Newsjacking | Advertising | Best Practices
The Health Club That Tells Its Story by Exercising an Attitude
July 24th, 2014|6 min read
Sales Benchmark Index lists its competitors on its new site
Buyer Persona | Case Studies | Business to Business
Sales Benchmark Index lists its competitors on its new site
July 22nd, 2014|1 min read
Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future
Marketing the Moon | Case Studies | Marketing | Media Relations | Books
Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future
July 18th, 2014|2 min read
The #Social CEO Drives Business for their Company
Social Media | Case Studies | Personal branding | Best Practices
The #Social CEO Drives Business for their Company
July 14th, 2014|1 min read
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Gathering of the Vibes music festival drives success with family buyer persona
Buyer Persona | Case Studies | Music
Gathering of the Vibes music festival drives success with family buyer persona
June 28th, 2014|3 min read
Hashflags, Twitter, Facebook, and the global World Cup audience
Social Media | Case Studies | Crowdsource
Hashflags, Twitter, Facebook, and the global World Cup audience
June 25th, 2014|2 min read
Injecting humor into your product descriptions
Case Studies | writing | Best Practices
Injecting humor into your product descriptions
June 12th, 2014|1 min read
John Green thumps Tom Cruise
Social Media | New Rules of Marketing and PR | Case Studies | Marketing | Crowdsource | Books | Best Practices
John Green thumps Tom Cruise
June 8th, 2014|2 min read
The CIA Joins Twitter
Social Media | Twitter | Case Studies | Marketing | Best Practices
The CIA Joins Twitter
June 7th, 2014|1 min read
Not so new: Apps and infographics from 45 years ago
Marketing the Moon | Public Relations | Case Studies | Marketing | Media Relations | Brand Journalism | Best Practices | Business to Business
Not so new: Apps and infographics from 45 years ago
May 20th, 2014|2 min read
Social super voice at Cisco Partner Velocity
Social Media | Public Speaking | New Rules of Marketing and PR | Case Studies | New Rules of Sales & Service | Real-Time Marketing & PR | Crowdsource | Best Practices
Social super voice at Cisco Partner Velocity
May 7th, 2014|1 min read
Authors of Return on a Share Report do not really value sharing
Social Media | Worst Practices | Case Studies | Brand Journalism
Authors of Return on a Share Report do not really value sharing
May 5th, 2014|1 min read
Creepy? eBay deploys real time and personal advertising on Facebook
Worst Practices | Case Studies | New Rules of Sales & Service | Real-Time Marketing & PR | Advertising | Best Practices
Creepy? eBay deploys real time and personal advertising on Facebook
April 29th, 2014|2 min read
Back online after TypePad DDoS attack… hopefully
Case Studies | New Rules of Sales & Service
Back online after TypePad DDoS attack… hopefully
April 23rd, 2014|2 min read
Flash Boys and the power of story
Book Reviews | Case Studies | writing | Books
Flash Boys and the power of story
April 15th, 2014|2 min read
Personal brand or corporate brand
Case Studies | Personal branding | Brand Journalism | Best Practices | Corporate blogging
Personal brand or corporate brand
April 10th, 2014|1 min read