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Case Studies (13)
The Latest from David Meerman Scott
Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future
Marketing the Moon | Case Studies | Marketing | Media Relations | Books
Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future
July 18th, 2014|2 min read
The #Social CEO Drives Business for their Company
Social Media | Case Studies | Personal branding | Best Practices
The #Social CEO Drives Business for their Company
July 14th, 2014|1 min read
Gathering of the Vibes music festival drives success with family buyer persona
Buyer Persona | Case Studies | Music
Gathering of the Vibes music festival drives success with family buyer persona
June 28th, 2014|3 min read
Hashflags, Twitter, Facebook, and the global World Cup audience
Social Media | Case Studies | Crowdsource
Hashflags, Twitter, Facebook, and the global World Cup audience
June 25th, 2014|2 min read
Injecting humor into your product descriptions
Case Studies | writing | Best Practices
Injecting humor into your product descriptions
June 12th, 2014|1 min read
John Green thumps Tom Cruise
Social Media | New Rules of Marketing and PR | Case Studies | Marketing | Crowdsource | Books | Best Practices
John Green thumps Tom Cruise
June 8th, 2014|2 min read
The CIA Joins Twitter
Social Media | Twitter | Case Studies | Marketing | Best Practices
The CIA Joins Twitter
June 7th, 2014|1 min read
Not so new: Apps and infographics from 45 years ago
Marketing the Moon | Public Relations | Case Studies | Marketing | Media Relations | Brand Journalism | Best Practices | Business to Business
Not so new: Apps and infographics from 45 years ago
May 20th, 2014|2 min read
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Social super voice at Cisco Partner Velocity
Social Media | Public Speaking | New Rules of Marketing and PR | Case Studies | New Rules of Sales & Service | Real-Time Marketing & PR | Crowdsource | Best Practices
Social super voice at Cisco Partner Velocity
May 7th, 2014|1 min read
Authors of Return on a Share Report do not really value sharing
Social Media | Worst Practices | Case Studies | Brand Journalism
Authors of Return on a Share Report do not really value sharing
May 5th, 2014|1 min read
Creepy? eBay deploys real time and personal advertising on Facebook
Worst Practices | Case Studies | New Rules of Sales & Service | Real-Time Marketing & PR | Advertising | Best Practices
Creepy? eBay deploys real time and personal advertising on Facebook
April 29th, 2014|2 min read
Back online after TypePad DDoS attack… hopefully
Case Studies | New Rules of Sales & Service
Back online after TypePad DDoS attack… hopefully
April 23rd, 2014|2 min read
Flash Boys and the power of story
Book Reviews | Case Studies | writing | Books
Flash Boys and the power of story
April 15th, 2014|2 min read
Personal brand or corporate brand
Case Studies | Personal branding | Brand Journalism | Best Practices | Corporate blogging
Personal brand or corporate brand
April 10th, 2014|1 min read
Airlines save a penny a passenger by squeezing out limes
Worst Practices | Case Studies
Airlines save a penny a passenger by squeezing out limes
April 8th, 2014|1 min read
This Is a Generic Brand Video
Viral Marketing | Worst Practices | Case Studies | YouTube | Advertising | Brand Journalism
This Is a Generic Brand Video
March 28th, 2014|0 min read
Making healthcare personal
Social Media | Case Studies | Personal branding | New Rules of Sales & Service | Brand Journalism | Best Practices
Making healthcare personal
March 20th, 2014|5 min read
Being a freak and making art
Marketing the Moon | Case Studies | Personal branding | Books
Being a freak and making art
March 17th, 2014|3 min read
It’s not about how you sell. It’s about how I buy.
Case Studies | New Rules of Sales & Service | Best Practices
It’s not about how you sell. It’s about how I buy.
March 12th, 2014|2 min read
Healthier patients through video customer service in healthcare
Case Studies | New Rules of Sales & Service | Best Practices
Healthier patients through video customer service in healthcare
March 6th, 2014|5 min read