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Case Studies (13)
The Latest from David Meerman Scott
Gathering of the Vibes music festival drives success with family buyer persona
Buyer Persona | Case Studies | Music
Gathering of the Vibes music festival drives success with family buyer persona
June 28th, 2014|3 min read
Hashflags, Twitter, Facebook, and the global World Cup audience
Social Media | Case Studies | Crowdsource
Hashflags, Twitter, Facebook, and the global World Cup audience
June 25th, 2014|2 min read
Injecting humor into your product descriptions
Case Studies | writing | Best Practices
Injecting humor into your product descriptions
June 12th, 2014|1 min read
John Green thumps Tom Cruise
Social Media | New Rules of Marketing and PR | Case Studies | Marketing | Crowdsource | Books | Best Practices
John Green thumps Tom Cruise
June 8th, 2014|2 min read
The CIA Joins Twitter
Social Media | Twitter | Case Studies | Marketing | Best Practices
The CIA Joins Twitter
June 7th, 2014|1 min read
Not so new: Apps and infographics from 45 years ago
Marketing the Moon | Public Relations | Case Studies | Marketing | Media Relations | Brand Journalism | Best Practices | Business to Business
Not so new: Apps and infographics from 45 years ago
May 20th, 2014|2 min read
Social super voice at Cisco Partner Velocity
Social Media | Public Speaking | New Rules of Marketing and PR | Case Studies | New Rules of Sales & Service | Real-Time Marketing & PR | Crowdsource | Best Practices
Social super voice at Cisco Partner Velocity
May 7th, 2014|1 min read
Authors of Return on a Share Report do not really value sharing
Social Media | Worst Practices | Case Studies | Brand Journalism
Authors of Return on a Share Report do not really value sharing
May 5th, 2014|1 min read
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Creepy? eBay deploys real time and personal advertising on Facebook
Worst Practices | Case Studies | New Rules of Sales & Service | Real-Time Marketing & PR | Advertising | Best Practices
Creepy? eBay deploys real time and personal advertising on Facebook
April 29th, 2014|2 min read
Back online after TypePad DDoS attack… hopefully
Case Studies | New Rules of Sales & Service
Back online after TypePad DDoS attack… hopefully
April 23rd, 2014|2 min read
Flash Boys and the power of story
Book Reviews | Case Studies | writing | Books
Flash Boys and the power of story
April 15th, 2014|2 min read
Personal brand or corporate brand
Case Studies | Personal branding | Brand Journalism | Best Practices | Corporate blogging
Personal brand or corporate brand
April 10th, 2014|1 min read
Airlines save a penny a passenger by squeezing out limes
Worst Practices | Case Studies
Airlines save a penny a passenger by squeezing out limes
April 8th, 2014|1 min read
This Is a Generic Brand Video
Viral Marketing | Worst Practices | Case Studies | YouTube | Advertising | Brand Journalism
This Is a Generic Brand Video
March 28th, 2014|0 min read
Making healthcare personal
Social Media | Case Studies | Personal branding | New Rules of Sales & Service | Brand Journalism | Best Practices
Making healthcare personal
March 20th, 2014|5 min read
Being a freak and making art
Marketing the Moon | Case Studies | Personal branding | Books
Being a freak and making art
March 17th, 2014|3 min read
It’s not about how you sell. It’s about how I buy.
Case Studies | New Rules of Sales & Service | Best Practices
It’s not about how you sell. It’s about how I buy.
March 12th, 2014|2 min read
Healthier patients through video customer service in healthcare
Case Studies | New Rules of Sales & Service | Best Practices
Healthier patients through video customer service in healthcare
March 6th, 2014|5 min read
California trial lawyer comments on legal aspects of news to grow influence
Case Studies | Personal branding | Real-Time Marketing & PR | Newsjacking | Brand Journalism | Best Practices | Corporate blogging
California trial lawyer comments on legal aspects of news to grow influence
March 5th, 2014|1 min read
Real Time at the Oscars
Twitter | Case Studies | Real-Time Marketing & PR | Crowdsource | Best Practices
Real Time at the Oscars
March 3rd, 2014|1 min read