No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He's a marketing strategist, speaker, advisor to emerging companies, and author of ten books including three international bestsellers.
Mitch Jackson is a senior partner in the California law firm Jackson & Wilson with the fantastic pointer URL MyLawyerRocks.com.
Jackson & Wilson are an established firm, with local lawyers, judges, and past clients frequently referring cases to them.
Even though they have plenty of business, Mitch writes a blog where he comments on the legal aspects of stories in the news and shares via social networks. And he gets tons of attention as a result. His popularity has resulted in more than 18,000 followers of his @MitchJackson Twitter feed.
“Several of my recent posts have increased views by 500-1000%,” Mitch says. “The Philip Seymour Hoffman post generated a nice level of dialog and comments on Facebook, Twitter and the blog. All links with modified teaser captions were shared on my social platforms such as Twitter, Facebook, Linkedin, Instagram, Vine, Pinterest and Google Plus.”
“My goal is to continue enjoying an expanded sphere of influence through sharing my expertise on social media as opposed to needing to get the phone to ring,” Mitch says. "Although the phone does ring with these efforts, that's not really the focus. And this is also a nice and enjoyable way to break up the day.”
Mitch tells me his personal favorite was the Rebecca Sedwick bulling case last October. “It gave me a chance to share tips and tools to families experiencing bullying and offer legal solutions,” he says. How This California Law Firm Handles Bullying Cases
Thanks for sharing with us Mitch. Keep up the great work.