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Case Studies (14)
The Latest from David Meerman Scott
Digital photo stickers as content marketing
Case Studies | Marketing | Brand Journalism
Digital photo stickers as content marketing
February 25th, 2014|1 min read
Hillary Clinton wins Super Bowl Newsjacking derby with Oreo runner up
Case Studies | Personal branding | Marketing | Newsjacking | Advertising | Best Practices
Hillary Clinton wins Super Bowl Newsjacking derby with Oreo runner up
February 2nd, 2014|1 min read
Micro targeting with big data
Buyer Persona | Case Studies | Marketing | Advertising | Best Practices
Micro targeting with big data
January 30th, 2014|2 min read
When the world's attention turns to your expertise
Social Media | Twitter | Case Studies | Marketing | Newsjacking | Brand Journalism
When the world's attention turns to your expertise
January 23rd, 2014|5 min read
Quark Expeditions Photographic Journal drives social sharing
Social Media | Case Studies | New Rules of Sales & Service | Marketing | Crowdsource | Best Practices
Quark Expeditions Photographic Journal drives social sharing
January 17th, 2014|2 min read
Newsjacking Chris Christie
Case Studies | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Best Practices
Newsjacking Chris Christie
January 15th, 2014|1 min read
How Inbound Marketing got me to Antarctica
Case Studies | New Rules of Sales & Service | Marketing | Best Practices
How Inbound Marketing got me to Antarctica
January 9th, 2014|4 min read
Qdoba annoys customers with infomercials while they eat
Worst Practices | Case Studies
Qdoba annoys customers with infomercials while they eat
December 31st, 2013|1 min read
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How to generate sales with social media in an underground business
Social Media | Twitter | Case Studies | New Rules of Sales & Service | Marketing | Advertising | Best Practices
How to generate sales with social media in an underground business
December 23rd, 2013|5 min read
Dave Carroll of United Breaks Guitars four years later
Social Media | Viral Marketing | Case Studies | Personal branding | Music | YouTube | Books | Best Practices
Dave Carroll of United Breaks Guitars four years later
December 10th, 2013|1 min read
Social Media in the Middle East
Social Media | Case Studies | Personal branding | Brand Journalism
Social Media in the Middle East
December 4th, 2013|4 min read
Inbound Job Search
Worst Practices | Case Studies | Personal branding | Best Practices
Inbound Job Search
December 1st, 2013|1 min read
The best, the most unique, or the junkiest
Case Studies | Marketing | Advertising
The best, the most unique, or the junkiest
November 14th, 2013|1 min read
Newsjacking leads people directly into the buying process
Case Studies | Newsjacking | Brand Journalism | Best Practices
Newsjacking leads people directly into the buying process
November 8th, 2013|1 min read
Vodafone Egypt proves big brands can master Facebook and Twitter
Twitter | Case Studies | New Rules of Sales & Service | Real-Time Marketing & PR | Facebook | Brand Journalism | Best Practices
Vodafone Egypt proves big brands can master Facebook and Twitter
November 4th, 2013|2 min read
No Woman No Drive
Social Media | Viral Marketing | Case Studies | YouTube
No Woman No Drive
October 29th, 2013|1 min read
Three out of four customers annoyed
Worst Practices | Buyer Persona | Case Studies | Marketing | Research and Analysis
Three out of four customers annoyed
October 28th, 2013|1 min read
When does an insurance agent enjoy a car crash?
Case Studies | Marketing | YouTube | Brand Journalism | Best Practices
When does an insurance agent enjoy a car crash?
October 24th, 2013|1 min read
Disruption as marketing
Case Studies | Personal branding | Music | Best Practices
Disruption as marketing
October 16th, 2013|1 min read
Passion
Case Studies | Personal branding | Facebook
Passion
October 14th, 2013|0 min read