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Case Studies (14)
The Latest from David Meerman Scott
Airlines save a penny a passenger by squeezing out limes
Worst Practices | Case Studies
Airlines save a penny a passenger by squeezing out limes
April 8th, 2014|1 min read
This Is a Generic Brand Video
Viral Marketing | Worst Practices | Case Studies | YouTube | Advertising | Brand Journalism
This Is a Generic Brand Video
March 28th, 2014|0 min read
Making healthcare personal
Social Media | Case Studies | Personal branding | New Rules of Sales & Service | Brand Journalism | Best Practices
Making healthcare personal
March 20th, 2014|5 min read
Being a freak and making art
Marketing the Moon | Case Studies | Personal branding | Books
Being a freak and making art
March 17th, 2014|3 min read
It’s not about how you sell. It’s about how I buy.
Case Studies | New Rules of Sales & Service | Best Practices
It’s not about how you sell. It’s about how I buy.
March 12th, 2014|2 min read
Healthier patients through video customer service in healthcare
Case Studies | New Rules of Sales & Service | Best Practices
Healthier patients through video customer service in healthcare
March 6th, 2014|5 min read
California trial lawyer comments on legal aspects of news to grow influence
Case Studies | Personal branding | Real-Time Marketing & PR | Newsjacking | Brand Journalism | Best Practices | Corporate blogging
California trial lawyer comments on legal aspects of news to grow influence
March 5th, 2014|1 min read
Real Time at the Oscars
Twitter | Case Studies | Real-Time Marketing & PR | Crowdsource | Best Practices
Real Time at the Oscars
March 3rd, 2014|1 min read
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Digital photo stickers as content marketing
Case Studies | Marketing | Brand Journalism
Digital photo stickers as content marketing
February 25th, 2014|1 min read
Hillary Clinton wins Super Bowl Newsjacking derby with Oreo runner up
Case Studies | Personal branding | Marketing | Newsjacking | Advertising | Best Practices
Hillary Clinton wins Super Bowl Newsjacking derby with Oreo runner up
February 2nd, 2014|1 min read
Micro targeting with big data
Buyer Persona | Case Studies | Marketing | Advertising | Best Practices
Micro targeting with big data
January 30th, 2014|2 min read
When the world's attention turns to your expertise
Social Media | Twitter | Case Studies | Marketing | Newsjacking | Brand Journalism
When the world's attention turns to your expertise
January 23rd, 2014|5 min read
Quark Expeditions Photographic Journal drives social sharing
Social Media | Case Studies | New Rules of Sales & Service | Marketing | Crowdsource | Best Practices
Quark Expeditions Photographic Journal drives social sharing
January 17th, 2014|2 min read
Newsjacking Chris Christie
Case Studies | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Best Practices
Newsjacking Chris Christie
January 15th, 2014|1 min read
How Inbound Marketing got me to Antarctica
Case Studies | New Rules of Sales & Service | Marketing | Best Practices
How Inbound Marketing got me to Antarctica
January 9th, 2014|4 min read
Qdoba annoys customers with infomercials while they eat
Worst Practices | Case Studies
Qdoba annoys customers with infomercials while they eat
December 31st, 2013|1 min read
How to generate sales with social media in an underground business
Social Media | Twitter | Case Studies | New Rules of Sales & Service | Marketing | Advertising | Best Practices
How to generate sales with social media in an underground business
December 23rd, 2013|5 min read
Dave Carroll of United Breaks Guitars four years later
Social Media | Viral Marketing | Case Studies | Personal branding | Music | YouTube | Books | Best Practices
Dave Carroll of United Breaks Guitars four years later
December 10th, 2013|1 min read
Social Media in the Middle East
Social Media | Case Studies | Personal branding | Brand Journalism
Social Media in the Middle East
December 4th, 2013|4 min read
Inbound Job Search
Worst Practices | Case Studies | Personal branding | Best Practices
Inbound Job Search
December 1st, 2013|1 min read