No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He's a marketing strategist, speaker, advisor to emerging companies, and author of ten books including three international bestsellers.
Music artist Lil Dicky released a music video on Friday featuring Leonardo DiCaprio together with 30 music artists including Ariana Grande, Justin Bieber, Halsey, Bad Bunny, PSY, Zac Brown, Miley Cyrus, Sia, Ed Sheeran, Snoop Dogg and more, all to send a message about saving the earth. It’s a remarkable effort at bringing young music fans together to support a cause, just in time for Earth Day tomorrow.
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Earth reminds me very much of USA for Africa’s We are the World which raised over $63 million in 1985 and won numerous awards. I remember when We are the World released and everybody was talking about it. It seems the same is starting to happen with Earth because I’ve received emails and texts from a bunch of my friends alerting me to it.
What I find fascinating here is how these many varied artists are tapping into their own fan networks to promote the video as well as the idea of saving the planet. Fans are an enormous asset to music artists and not to be used lightly.
The companion site for Earth says: “The Earth is our home, but we aren't showing it the love and care it deserves. It's such an amazing place, and we all need to do our part to not only keep it that way, but to start reversing the damage we've already done. Learn more about the organizations that are making a difference and all the ways you can help.”
It will be interesting to see how much traction the video gets and if it can actually spark action. Music has served as a galvanizing force in past decades, but in a world of millions of social media channels can it do so today?