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Case Studies (15)
The Latest from David Meerman Scott
Who is selling whom?
Case Studies | Music | Best Practices
Who is selling whom?
October 7th, 2013|1 min read
Marina quits her job via YouTube video
Social Media | Case Studies | Personal branding | YouTube
Marina quits her job via YouTube video
October 2nd, 2013|1 min read
Stupid surveys are all take and no give
Worst Practices | Case Studies | New Rules of Sales & Service | Marketing
Stupid surveys are all take and no give
September 26th, 2013|2 min read
One word makes a difference
Case Studies | writing | Music | copywriting | Marketing | Best Practices
One word makes a difference
September 23rd, 2013|2 min read
United Airlines honors free tickets snapped up in pricing snafu
Social Media | Public Relations | Case Studies | New Rules of Sales & Service | Marketing | Best Practices
United Airlines honors free tickets snapped up in pricing snafu
September 14th, 2013|1 min read
Well-played Nokia UK Newsjacking of Apple iPhone announcement
Social Media | Viral Marketing | Twitter | Case Studies | Marketing | Newsjacking | Advertising | Best Practices
Well-played Nokia UK Newsjacking of Apple iPhone announcement
September 11th, 2013|1 min read
How to get a book deal (part two) Summerlandish success
Book Reviews | Case Studies | Personal branding | Best Practices
How to get a book deal (part two) Summerlandish success
September 10th, 2013|3 min read
Why Istanbul will win the 2020 Summer Olympic Games
Worst Practices | Public Relations | Case Studies | Marketing | Brand Journalism
Why Istanbul will win the 2020 Summer Olympic Games
September 5th, 2013|2 min read
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I love that the new Kindle Matchbook will cost me thousands a year in royalties
ebooks | Case Studies | Books
I love that the new Kindle Matchbook will cost me thousands a year in royalties
September 3rd, 2013|2 min read
Make your client look good
Public Speaking | Case Studies | Personal branding | Brand Journalism | Best Practices
Make your client look good
August 16th, 2013|1 min read
BIG media and small media
Worst Practices | Public Relations | Case Studies | Media Relations | Best Practices
BIG media and small media
July 30th, 2013|1 min read
How Boeing used real-time communications during the 787 Dreamliner reputation crisis
Social Media | Public Relations | Case Studies | Media Relations | Brand Journalism | Best Practices
How Boeing used real-time communications during the 787 Dreamliner reputation crisis
July 25th, 2013|3 min read
Write, design, and publish an ebook in three hours
ebooks | Case Studies | Marketing | Advertising | Best Practices
Write, design, and publish an ebook in three hours
July 22nd, 2013|1 min read
The irrational value of time
The irrational value of time
July 18th, 2013|1 min read
JetBlue Badges gamification marketing fails to take off
Social Media | Viral Marketing | Worst Practices | Case Studies | Marketing | Crowdsource | Research and Analysis
JetBlue Badges gamification marketing fails to take off
July 15th, 2013|2 min read
LeVar Burton on the intersection of education and technology
Buyer Persona | Case Studies | Personal branding | Marketing | Books
LeVar Burton on the intersection of education and technology
July 12th, 2013|1 min read
When things go wrong
Public Speaking | Case Studies | Best Practices
When things go wrong
July 9th, 2013|2 min read
Building a fan base one download at a time
Rock Band Web Sites | Marketing Lessons from the Grateful Dead | Case Studies | World Wide Rave | Best Practices
Building a fan base one download at a time
July 2nd, 2013|1 min read
Congrats 2013 graduates. You have choices.
Social Media | Case Studies | Crowdsource | Best Practices
Congrats 2013 graduates. You have choices.
June 28th, 2013|1 min read
Celebrate your content creators!
Case Studies | Brand Journalism | Best Practices
Celebrate your content creators!
June 20th, 2013|1 min read