With my friend Larry McGlynn, I went to the Nantucket Demolition Derby recently. It was a great day watching car crashes in beautiful autumn weather.
Larry is president of McGlynn, Clinton & Hall Insurance Agencies and is my agent. Larry is a funny guy so I’m always thinking of bad insurance humor.
“Larry, there are going to be a bunch of auto policy claims from today.” I said with a wink.
Larry laughed. “Yeah, this is the only time an insurance agent can enjoy a car crash.”
“Hey, is my rental car covered?,” I asked. “Maybe take a spin in the next heat!”
That got us to plotting. No, I didn’t crash my rental car in the next heat. Rather, we shot a YouTube video.
Larry has been writing the Massachusetts Family Insurance blog for over a year now. So he understands how interesting content can serve as marketing for his insurance business.
Larry pulled out his iPhone and shot a few minutes of footage. Upon returning home he had it edited into this fun little video.
Direct link to When does an insurance agent enjoy a car crash? on YouTube.
When I speak with entrepreneurs like Larry, so many of them push back on content creation. “I’m just a ______________ (fill in the blank - lawyer, doctor, restaurant owner, software entrepreneur, whatever...),” they say. “There’s nothing interesting about my business that I can write about or do a video about.”
Nonsense.
There’s always something interesting to create content about if you keep your mind open.
Have your iPhone ready. Interview a customer. Make a short film about something interesting in your market.
It’s never been easier to create content. It's all around you if you just take a look.
David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.
