No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He's a marketing strategist, speaker, advisor to emerging companies, and author of ten books including three international bestsellers.
When I speak with entrepreneurs like Larry, so many of them push back on content creation. “I’m just a ______________ (fill in the blank - lawyer, doctor, restaurant owner, software entrepreneur, whatever...),” they say. “There’s nothing interesting about my business that I can write about or do a video about.”
There’s always something interesting to create content about if you keep your mind open.
Have your iPhone ready. Interview a customer. Make a short film about something interesting in your market.
It’s never been easier to create content. It's all around you if you just take a look.