--- title: BIG media and small media image: https://www.davidmeermanscott.com/hs-fs/file-1605466415-jpg/blog-files/6a00d83451f23a69e201901e741451970b-320wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2013/07/big-media-and-small-media.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # BIG media and small media July 30th, 2013 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1605466415-jpg/blog-files/6a00d83451f23a69e201901e741451970b-320wi.jpg?width=320&height=306&name=6a00d83451f23a69e201901e741451970b-320wi.jpg) [![Marcelo Bielsa 2](https://www.davidmeermanscott.com/hs-fs/file-1605466415-jpg/blog-files/6a00d83451f23a69e201901e741451970b-320wi.jpg "Marcelo Bielsa 2")](http://freshspot.typepad.com/.a/6a00d83451f23a69e201901e741451970b-pi)My friend [Biagio Carrano](https://twitter.com/l_immateriale) points us to an interesting quote from [Marcelo Bielsa](http://en.wikipedia.org/wiki/Marcelo_Bielsa), an Argentine football (soccer) coach who has managed football clubs and also the national teams of Argentina and Chile. Bielsa, known for his lengthy press conferences after matches where he answers every last question posed to him even if it takes many hours [says](http://blogs.independent.co.uk/2012/03/12/marcelo-bielsa-shows-theres-method-to-his-madness-at-bilbao/): *“Every section of the media should get the same attention from me, from the capital’s most prominent TV channel to the smallest newspaper in the provinces.”* **BIG media and small media** I frequently witness media relations professionals discriminate towards large, famous media. They spend inordinate effort pitching big media and ignore the little guys. I’ve been inside strategy meetings where people will talk for an hour about how to reach a particular Wall Street Journal reporter. Yet the same people in the same meeting reject requests from independent bloggers for an interview. Yes, I know that time is valuable and sometimes it is impossible to help every reporter and blogger with their stories. But I also know that the little guys break news and in many markets have influence way beyond their raw numbers. I’ve seen both sides of this. I’ve scored a 15-minute interview with the [CEO of General Motors](https://www.webinknow.com/2009/09/gm-ceo-fritz-henderson-discusses-new-marketing.html). And I’ve been turned away by tiny organizations of a dozen employees. Go figure. photo credit: [Alejandro Vasquez Nuñez](http://www.flickr.com/photos/avasquezn/4769281843/) via [photopin](http://photopin.com) [cc](http://creativecommons.org/licenses/by/2.0/) [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Worst Practices ](https://www.davidmeermanscott.com/blog/topic/worst-practices) [ Public Relations ](https://www.davidmeermanscott.com/blog/topic/public-relations) [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ Media Relations ](https://www.davidmeermanscott.com/blog/topic/media-relations) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Pirated%20books.jpg?width=1500&height=1000&name=Pirated%20books.jpg) ### Move Fast and Steal Things: Meta Pirated 53 of My Books and Stories to Train Their AI March 26th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/move-fast-and-steal-things-meta-pirated-53-of-my-books-and-stories-to-train-their-ai) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Toyota%20website.jpg?width=1253&height=822&name=Toyota%20website.jpg) ### Automaker Website Frustrations Push Buyers Elsewhere December 10th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/automaker-website-frustrations-push-buyers-elsewhere) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Do%20not%20play%20Yamaha.jpg?width=1500&height=1125&name=Do%20not%20play%20Yamaha.jpg) ### Please Do Not Play Without Permission November 12th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/please-do-not-play-without-permission) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Teen%20and%20Young%20Adult%20AI.jpg?width=1338&height=886&name=Teen%20and%20Young%20Adult%20AI.jpg) ### Generative AI Not Understood By Young People… Educators Are To Blame July 9th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/generative-ai-not-understood-by-young-people-educators-are-to-blame) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Crush%20Apple%20video.jpg?width=1500&height=845&name=Crush%20Apple%20video.jpg) ### Apple’s Soul Crushing, Creator Destroying Metaphor for what AI is Doing to Society May 8th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/apples-soul-crushing-creator-destroying-metaphor-for-what-ai-is-doing-to-society) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/shutterstock_126631127.jpg?width=1500&height=999&name=shutterstock_126631127.jpg) ### Customer Testimonials Are Not Effective Storytelling March 26th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/customer-testimonials-are-not-effective-storytelling) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/we%20annoy%20our%20clients.jpg?width=1000&height=670&name=we%20annoy%20our%20clients.jpg) ### We Annoy Our Customers March 5th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/we-annoy-our-customers) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/shutterstock_272153462%20copy.jpg?width=1000&height=628&name=shutterstock_272153462%20copy.jpg) ### Legal Caution vs. PR Clarity: University Presidents' Legal Advisors Muddled Congressional Testimonies December 19th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/legal-caution-vs.-pr-clarity-university-presidents-legal-advisors-muddled-congressional-testimonies-on-antisemitism) [![Man holding a tablet computer with tip options](https://www.davidmeermanscott.com/hs-fs/hubfs/shutterstock_2328873613.jpg?width=1500&height=1000&name=shutterstock_2328873613.jpg) ### Just Because You Can Doesn’t Mean You Should October 19th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/just-because-you-can-doesnt-mean-you-should) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/max%20logo%20win.jpg?width=925&height=621&name=max%20logo%20win.jpg) ### Max Mayhem: Warner Bros. 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