No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He's a marketing strategist, speaker, advisor to emerging companies, and author of ten books including three international bestsellers.
Yesterday, I was flying on the American Airlines shuttle from Boston to New York when soon after takeoff we hit a flock of geese. The pilot declared an emergency and we landed 11 minutes later back at Boston Logan airport. When I deplaned, I shot a photo of the blood and feathers on the nose and windscreen of the plane and posted it on Twitter and Instagram. I never imagined that the photo would be one that dozens of media outlets were eager to run.
My guess is that the news media track air traffic control chatter and when the pilot of our flight declared an emergency, the news editors instantly know something is going on and are eager to get video and photos.
Fortunately, our air emergency was handled skillfully by the American Airlines pilots. Nobody was injured (except the poor geese who never had a chance). The ground staff did a fabulous job getting us to New York with minimal delay.