Fake news - the deliberate creation of misinformation in order to influence politics or to grow business - is everywhere. While the term “fake news” has become popular recently, the concept goes back centuries. For example, advertisements for Snake Oil often read like legitimate news stories.
Today there are many forms of fake news. People create entire websites that argue a point using dubious facts. News articles are written and distributed by seemingly official news organizations. Single soundbites are taken out of context to “prove” a political point.
The talk of “fake news” is everywhere. Heck even President Donald Trump uses the term in his @realdonaldtrump tweets.
Newsjacking Fake News
Regular readers know that I frequently write about Newsjacking -- the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business. Drafting off a news story for which you have expertise or an interesting angle is a great way to get attention.
That’s exactly what Credo Education did with the release of learning modules to teach people how to identify fake news and to test their knowledge after. Check it out here: Test Your Ability to Identify Fake News
This is a perfect free offering to introduce people to the Credo Education electronic learning products that are used by educational institutions to prepare students and graduates for continuous learning and success in the knowledge economy.
Newsjacking by offering a free product sample like Credo Education’s learning modules on fake news is a really fun form of newsjacking.
Has anyone seen other examples of newsjacking by providing a free product or service sample?