Now Is the Best Time to Start

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

Case Studies  |  writing  |  Crowdsource  |  Books  |  Best Practices

TCA BrooklineLate last year, Seth Godin invited me to join him as part of the first wave of volunteers to work on what was then a dream: creating The Carbon Almanac. I was eager to help, but I was thinking how daunting the task of writing an important book would be.

Seth said: “let’s get started!”

In much less than a year, an all-volunteer team now numbering in the thousands produced The Carbon Almanac, a defining, bestselling, and now iconic book about carbon and climate change.

We created a world record by hosting book signings in over 100 locations on 6 continents. We started several blogs, a daily email, produced a free photo album, and a free kids’ book. There are over 1,000 entries in our online footnotes so you can check our work.

All profits are being used to give away free books to non-profits, schools, and we’ve started sending copies to government officials including all members of the US Congress.

We didn’t just dream. We didn’t just talk.

We got started!

TCA big signing day2.001

You can can get started today

Whatever you are thinking about doing, now is the time to get going.

If you are considering starting a company, writing a book, learning a language, taking up a sport or musical instrument, now is the time to start.

New Call-to-action