I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Best Practices | Brand Journalism | Business to Business | Case Studies | Corporate blogging | Search Engine Marketing
Colin Warwick, Signal Integrity Product Manager in the EDA Design & Simulation Software division of Agilent Technologies, is responsible for marketing software to help engineers overcome limitations in high speed digital connections. As he was working on his marketing pl...
Many people think that Search Engine Optimization involves some sort of magic formula.
This morning Google kinda went haywire and all the results for my search had a message "This site may harm your computer."
I have a small office in the Boston area. Ages ago when I lived in Tokyo I tried the home office thing and it just doesn't work for me — I need to separate work and home. Yesterday, I heard thumping outside the office door and when I went out to investigate, there was a Yell...
Corporate blogging | Marketing | Public Relations | Research and Analysis | Search Engine Marketing | Social Media
Have you noticed there are a bunch of polls and research reports that ask people questions such as "Do you read blogs?" or "Do you use social media?" or "Do you go to video sharing sites?" Often the resulting data show rather small use compared to those who, say, use search ...
People often ask me about search engine optimization. In particular, many ask what search engine marketing techniques they can use on their site to "get high rankings."
One rarely discussed but very important aspect of search engine marketing is choosing product and company names so that they will be easy to find on the Web via search engines.