--- title: The New Rules of PR at CCNMatthews and Market Wire image: https://www.davidmeermanscott.com/hs-fs/file-1074602254-jpg/blog-files/ccnmatthews_market_wire_2.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2006/09/the_new_rules_o-4.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # The New Rules of PR at CCNMatthews and Market Wire September 29th, 2006 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1074602254-jpg/blog-files/ccnmatthews_market_wire_2.jpg?width=100&height=55&name=ccnmatthews_market_wire_2.jpg) Yesterday I had the pleasure of being a guest speaker at the CCNMatthews and Market Wire sales and marketing conference. [![Ccnmatthews_market_wire_2](https://www.davidmeermanscott.com/hs-fs/file-1074602254-jpg/blog-files/ccnmatthews_market_wire_2.jpg?width=100&height=55&name=ccnmatthews_market_wire_2.jpg "Ccnmatthews_market_wire_2")](http://freshspot.typepad.com/.shared/image.html?/photos/uncategorized/ccnmatthews_market_wire_2.jpg) [CCNMatthews](http://www.ccnmatthews.com/) is one of Canada's leading newswires and [Market Wire](http://www.marketwire.com/) is a full-service distributor of company press releases and material news in the US. In April, the companies announced that CCNMatthews was acquiring 100% of Market Wire to [join forces to form the full-service newswire with largest media distribution footprint in North America.](http://www.marketwire.com/mw/release_html_b1?release_id=120860) This conference was the first time that the entire sales and marketing teams and executives of the companies had come together and I thank them for inviting me to present my ideas on The New Rules of Marketing and PR and the use of [news releases to reach buyers directly](https://www.webinknow.com/2006/01/new_complimenta.html). Executives I spoke with share my excitement about the tremendous future of the news release as a critically important vehicle to reach buyers directly. We agreed that news distribution services providing valuable features for reaching buyers such as Search Engine Optimization, social media tools, and RSS feeds have a bright a future. There was a definite buzz in the room as the entire sales and marketing team looked to the year ahead. PR professionals and marketers have a choice with press release distribution services. The competition is healthy and benefits everyone—organizations issuing releases, the media that follow them, and consumers who are looking for products to solve problems. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Search Engine Marketing ](https://www.davidmeermanscott.com/blog/topic/search-engine-marketing) [ Press Release Content ](https://www.davidmeermanscott.com/blog/topic/press-release-content) [ New Rules of Marketing and PR ](https://www.davidmeermanscott.com/blog/topic/new-rules-of-marketing-and-pr) [ Public Relations ](https://www.davidmeermanscott.com/blog/topic/public-relations) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Grokipedia%20SEO%20disrupted.jpg?width=1536&height=877&name=Grokipedia%20SEO%20disrupted.jpg) ### Grokipedia as a Backdoor to Getting Found in LLM AI Search February 23rd, 2026|1 min read ](https://www.davidmeermanscott.com/blog/grokipedia-as-a-backdoor-to-getting-found-in-llm-ai-search) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Atlas%20OpenAI.jpg?width=1846&height=1022&name=Atlas%20OpenAI.jpg) ### The New OpenAI ChatGPT Atlas Browser Further Disrupts SEO October 23rd, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-new-openai-chatgpt-atlas-browser-further-disrupts-seo) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Message%20ChatGPT.jpg?width=1109&height=630&name=Message%20ChatGPT.jpg) ### The New ChatGPT Search Is Good News For Marketers November 4th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/the-new-chatgpt-search-is-good-news-for-marketers) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Perpexity%20search.jpg?width=1500&height=1011&name=Perpexity%20search.jpg) ### Why I Prefer Perplexity To Google Or ChatGPT For Search August 8th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/why-i-prefer-perplexity-to-google-or-chatgpt-for-search) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Perplexity%20search%20engine.jpg?width=1251&height=842&name=Perplexity%20search%20engine.jpg) ### Perplexity Shows the Future of AI-Powered Search February 13th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/perplexity-shows-the-future-of-ai-powered-search) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/data%20and%20math2.jpg?width=1500&height=998&name=data%20and%20math2.jpg) ### How to Get Found in LLM AI Search Like ChatGPT-Powered Bing August 16th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/how-to-get-found-in-llm-ai-search-like-chatgpt-powered-bing) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/AI%20secret%20list.jpg?width=917&height=614&name=AI%20secret%20list.jpg) ### Is Your Content Being Used to Train the AI in Google Bard? 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