I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Case Studies | Corporate blogging | Fanocracy | New Rules of Marketing and PR | Social Media | YouTube
In 1972, Silver Oak Cellars was founded in the emerging Napa Valley wine district of California to craft age-worthy 100 percent cabernet sauvignon at a time when people thought France made the best wines. Since then, the company’s focus on its fans is as important as the qua...
Case Studies | Marketing | Media Relations | New Rules of Marketing and PR | Newsjacking | Public Relations
The most exciting aspect of my book The New Rules of Marketing & PR is I have the honor of showcasing some of the best examples of building successful marketing programs. There are more than 50 profiles throughout the book, many of them featuring the marketers’ own words...
Business to Business | Buyer Persona | Case Studies | Marketing | New Rules of Marketing and PR | Newsjacking | Social Media
I’m super excited! Fifteen years after the first edition of The New Rules of Marketing & PR released, the most comprehensive update yet is now available. The 8th edition is out today in print and ebook editions the USA and Canada and will soon be available in other count...
I’m super excited to announce the new 8th edition of my international bestseller, The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. The book will release in early May and I cou...
The way people buy changed many years ago. All of us — you, me, and all our existing and potential customers — turn to the web to solve problems.
Best Practices | Case Studies | Fanocracy | Marketing | New Rules of Marketing and PR | New Rules of Sales & Service | writing
Last week, we received a letter from our home heating oil supplier, Cubby Oil & Energy. The letter was heartfelt, honest, and provided valuable information.
Brand Journalism | Marketing | New Rules of Marketing and PR | Personal branding | Search Engine Marketing
I’ve been talking about how content drives action and serves as the backbone of marketing for more than 20 years now. During that time, I've seen hundreds of people and organizations implement these strategies and they work.
Best Practices | Marketing | New Rules of Marketing and PR | New Rules of Sales & Service | Worst Practices
The biggest mistake I see with sales and marketing (and I see it all the time) is when companies focus too much on their own products and services.