I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I had an opportunity to spend a few minutes with Emmy and Grammy award winning actor and entrepreneur LeVar Burton after a taping an episode of Bryan Elliott’s Behind the Brand show. It was a fun group that also included Mike Rowe from television’s Dirty Jobs. LeVar Burton g...
Today is the official publication date for the 4th edition of The New Rules of Marketing and PR.
Today, the pre-order of the new 4th edition of The New Rules of Marketing & PR is the "Deal of the Day" at BN.com.
As a kickoff to an awesome 2013, I’ve made my book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories, free on all major ebook platforms as well as a PDF version.
A decade ago I left a nice, safe corporate career to find my art and discover my true self. It was scary. I didn't know where the journey would lead nor if I could make a living by my own wits. Seth Godin's The Icarus Deception: How High Will You Fly? is an ambitious work th...
Getting positive attention for your business via mainstream media is great! That's why organizations spend so much money on PR agencies and staffers.
This morning, Seth Godin announced his newest book The Icarus Deception and a fascinating Kickstarter Project to fund it.
Last June, Harry Potter author J.K. Rowling launched Pottermore, a fan site that was initially launched as a private beta. I wrote about it here Pottermore, Apple and "the secret will soon be revealed" form of real-time marketing. I managed to get a beta login, so I'm a regi...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
