I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Several weeks ago I announced my newest book Marketing the Moon which I wrote with Rich Jurek. The book tells the story of the most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporte...
Geek alert(!!)
If you’ve heard me speak about Real-Time Marketing & PR, you’ve likely heard me riff on Dave Carroll and his United Breaks Guitars video series, which has racked up some 16 million YouTube views. I love the videos. Song number one is especially catchy. And it is a terrif...
Books | Case Studies | ebooks
This morning, Amazon announced an October launch of Kindle MatchBook, a new program that will allow people who have purchased print copies of a title to get the same title as a Kindle ebook for a nominal price, ranging from free to $2.99. I figure this will cost me $4,000 a ...
I had an opportunity to spend a few minutes with Emmy and Grammy award winning actor and entrepreneur LeVar Burton after a taping an episode of Bryan Elliott’s Behind the Brand show. It was a fun group that also included Mike Rowe from television’s Dirty Jobs. LeVar Burton g...
Today is the official publication date for the 4th edition of The New Rules of Marketing and PR.
Today, the pre-order of the new 4th edition of The New Rules of Marketing & PR is the "Deal of the Day" at BN.com.
As a kickoff to an awesome 2013, I’ve made my book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories, free on all major ebook platforms as well as a PDF version.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
