I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
If you aren’t thinking about how fandom can grow your business, you should be. One of the most powerful things you can do as a business is to build a community of devoted fans that will choose the products or services that you provide no matter the circumstances. The passion...
I’d like to offer you a free speech on the topic of my newest book Fanocracy: Turning Fans into Customers and Customers into Fans which comes out January 7, 2020.
You know that weird dream? The one where you’re in your underpants and you need to be somewhere in a few minutes but don’t have any clothes?
Trust and honesty are hallmarks of building fans of a company, product, or idea. When a company breaks its customers’ trust, it takes a very long time to earn it back. Last week I received an email from PayPal telling me that they will be sending me, without my permission, a...
Over the past year, I’ve had an opportunity to visit over 20 presidential candidate town hall events in New Hampshire and I’ve asked each candidate a simple question: “Outside of your work and family, what are you a passionate fan of?” I was so excited when Kamala Harris tol...
My co-author (and daughter) Reiko and I were in the studio recently to record the audiobook of our new book Fanocracy: Turning Fans into Customers and Customers into Fans. It was fun to record the audio together!
I am super excited that I am a guest on this week’s Tony Robbins Podcast! The episode is titled Cracking the Code on Company Culture: How to Turn Lukewarm Customers into Raving Fans, and Disengaged Employees into High-Performing Teams.
I wake up, bleary-eyed from mild jetlag associated with a three-hour time change plus one more glass of red wine the evening before than I should have had. The Marriott Luxury Collection Hotel that the conference organizer put me in beautiful and comfortable. I let the warm ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
