I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
A fabulous analysis in The Atlantic by Alex Reisner The Unbelievable Scale of AI’s Pirated-Books Problem shows how employees at Meta, all the way up to “MZ” (presumably Zuckerberg), chose to steal 7.5 million books and 81 million research papers to train its flagship AI mode...
Facebook’s artificial intelligence algorithm isn’t just an innocent piece of code—it’s a carefully tuned, profit-driven machine that thrives on polarization and division.
I was looking through some older blog posts today, and I discovered a post I wrote 15 years ago that I had forgotten about. Re-reading it today made me laugh, so I thought I’d post it again. +++++++++++++ So last night I made my way to Pakhuis Wilhelmina, a funky former ware...
When you think about positioning your business, where do you turn for comparison?
A year ago, I discovered the thriving Lindy Hop dance community in the Boston area where I live and I dove into the deep end, taking group and private lessons and going to social dances most weekends.
How much can you accomplish in a day? The answer, of course, depends on how you schedule your time.
I love when history merges with marketing! Last week I visited the 117-year-old Carnation Farms in Washington state. The organization celebrates its history as a way to market its modern businesses.
The LinkedIn algorithm prioritizes engagement. The more discussion on a post, the more the AI algorithm kicks in and shares content with more people inside and outside your own network.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
