I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
A modification in how you think of your marketing, simply changing your thinking from an expense to an asset, is a powerful reminder to build marketing that will help your business grow. In accounting terms, an asset - such as equipment, furniture, real estate, and inventory...
The keynote speaker at your event just delivered a fabulous talk. Attendees offer sustained applause and perhaps a standing ovation. As an event planner, you’re thrilled! But now what? Should the keynote speaker have a Q&A session? Or not?
If you’ve paid attention to the news, it seems like there’s nothing good happening, nothing to celebrate — just darkness and polarization. David Byrne’s American Utopia, which opens today on Broadway for a limited run at the Hudson Theater through early 2020, is an ideal ant...
Cory Booker is a U.S. senator from New Jersey and Democratic candidate for president. He is one of more than 20 presidential candidates I've had an opportunity to visit with in New Hampshire. I’ve asked candidates a simple question: “Outside of your work and family, what are...
Recently, the New York Times published an interview titled, "What Makes Someone a Fan?" The article argues that sports fandom extends past ticket sales and finds its roots in emotions, identities, and tradition. My co-author (and daughter) Reiko and I have been analyzing wha...
On August 15, I attended a Donald Trump MAGA rally in Manchester, New Hampshire. I witnessed massive Trump fandom in action and I wrote about the marketing aspects of the event. Several weeks later, in the exact same venue, I attended the New Hampshire State Democratic Conv...
I’m just back from the HubSpot #Inbound19 conference. This year 25,000 people convened in Boston to learn about inbound marketing, sales, and customer support. A Google search returns more than 50 million hits for the term “inbound marketing” coined by HubSpot, but not trade...
Tulsi Gabbard, a member of the U.S. Congress from Hawaii and candidate for President, is also an avid surfer. It says so right on her @TulsiGabbard Twitter profile: “Soldier. Veteran. Surfer. Congress. Candidate for President.” So when I had an opportunity to ask her a quest...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
