I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The new publishing model on the web is not about hype and spin and messages. It is about delivering content when and where it is needed and, in the process, branding you or your organization as a leader. Sometimes I call this Brand Journalism.
There are many ways to reach an audience. Most people focus on paying money to reach somebody else's audience via advertising on such platforms as TV and radio, search engines, trade show exhibit floors, and so on. Another way is to build your own audience by creating conten...
The language of war is used in business and the media so frequently that people don’t even question the appropriateness. Let's work together to eliminate these old tropes from the way we communicate.
My friend Colin Warwick emailed recently to share his excitement about a wine: “This wine bottle has a peel off token that invites you to become a fan. Peel it off. Stick it in your wallet. Buy it next time you revisit the store.”
Lawyers will always tell you to formally trademark, patent, or copyright your idea. After all, you want to protect your intellectual property, right? Well, there is another way. If you want your ideas to spread far and wide, it’s best to let people freely share your work.
In our fast-paced digital world, we are constantly bombarded with offers, opportunities, and opinions. The cluttered nature of the digital age means that we have a mere fleeting moment to leave an impression.
Less than five minutes into a demo by CEO Kate Chernis Bradley of the Lately artificial intelligence platform for creating social media posts, I knew I wanted to use it in my work. And by the end of our short Zoom call, I knew I also wanted to invest in the company and serve...
Audio social media is booming. New podcasts are started every day and established show hosts tell me their listener numbers are rising. At the same time, the Clubhouse app is one of the fastest growing social networks ever. Perhaps it’s the pandemic and people with time to e...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
