I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Best Practices | Business to Business | New Rules of Sales & Service | Sales Strategies | Worst Practices
When a customer begins the buying journey for a complex sale, he or she usually wants to learn about their sales representative. This is true of both big-ticket consumer purchases as well as B2B products and services.
“Never in the history of humanity have we vomited more words in more places with more velocity,” say the authors of Smart Brevity: The Power of Saying More with Less.
Best Practices | Business to Business | New Rules of Marketing and PR | New Rules of Sales & Service | Sales Strategies
Marketers understand that content drives action and many organizations now create original content—websites, blogs, video channels, social feeds, podcasts, and the like—as an essential way to reach buyers. However, most B2B companies focus their content effort only to attrac...
Best Practices | Business to Business | Marketing | Marketing Lessons from the Grateful Dead | Public Speaking | Sales Strategies
Last week, the annual HubSpot INBOUND marketing, sales, content management, and customer service conference was finally back to an in-person format! I was struck while attending the terrific conference in Boston how the most memorable aspects were when the presenters showed ...
At most conferences, the panel discussions are terribly boring. In fact, some panels are so dreadful that many attendees use the time to network in the hallways or check emails. But it doesn’t have to be that way!
The Savannah Bananas baseball team absolutely puts fans first. So much so that my friend, the Banana’s owner Jesse Cole, just announced that his team will leave the Coastal Plain League to exclusively play its own version of baseball called “Banana Ball”.
As I’ve connected with hundreds of people from around the world about transitioning to modern marketing, many tell me they struggle with getting started. I created a free (no registration required) Web Marketing Strategy Planning Template to serve as a guide for how to imple...
When organizations set out to provide a product or service, they typically make the crucial mistake of believing that they are only there to provide that product or service—as if they’re merely there to fulfill a transaction.