I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
When Jesse Cole was a baseball-loving kid growing up near Boston, he dreamed of playing at Fenway Park. On Saturday, his Savannah Bananas, the team he’s owned since 2016, played their debut at Fenway, delighting the largest crowd at the storied ballpark this year. This is a ...
The Marketing AI Institute’s fabulous AI for B2B Marketers Summit today delivered tons of strategies and tactics on how AI can revolutionize business-to-business marketing and drive company growth. At the virtual event, I moderated a barnburner of a panel The Reality of AI A...
Bill Walton, noted Deadhead and NBA basketball Hall-of-Famer, was the happiest and most upbeat person I’ve ever met. He had a kind word for everybody and absolutely loved his life and everybody who was a part of it.
Several hours ago, Samsung released a remarkable video response to the recent Apple CRUSH video. The text at the end “Creativity cannot be crushed” wonderfully trolls Apple. This is a great example of Newsjacking.
Last week, just a few hours after its release, I wrote about Apple’s soul crushing, creator destroying video CRUSH, an ad released to launch the new iPad Pro. The next day, Apple apologized for its misstep.
In a massive fail, Apple used a truly heartbreaking video to launch its new iPad Pro yesterday. I’m not the only one who is disappointed in a company that was founded to aid in creativity.
In our polarized world, we cannot agree on the truth. Who won the 2020 US Presidential election? Are vaccines safe and effective? What’s going on with university campus protests? When we add dumb AI robots like the models underlying ChatGPT spitting out “answers” things get ...
I am often asked to critique marketing plans and programs as well as tactics like websites, and social networking feeds. My typical responses—“What's the goal?” and “What problems do you solve for your buyers?”—often throw people off.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
