I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
This is the subject line of a recent email I received: Your CitiBusiness® / AAdvantage® Platinum Select® World Elite™ Mastercard® account has been credited. Yes, an 11-word subject line contained 5 trademark symbols.
Late last year, Seth Godin invited me to join him as part of the first wave of volunteers to work on what was then a dream: creating The Carbon Almanac. I was eager to help, but I was thinking how daunting the task of writing an important book would be.
Last week, tickets for the first dates of Bruce Springsteen’s 2023 tour went on sale via Ticketmaster. Features built into the ticketing platform including “Verified Fan” and AI-powered dynamic algorithmic pricing of “Platinum Tickets” did what they are supposed to do, respo...
Books | Case Studies | New Rules of Marketing and PR | Research and Analysis | Search Engine Marketing | Thought Leadership | ebooks | writing
Search Engine Optimization is a fundamental aspect of web marketing. As you think about ways of getting found in search engines, you should also keep in mind that there are many other search engines in English besides Google. The second most popular search engine is YouTube ...
I'm part of the leadership group of hundreds of volunteers from 90 countries that have come together with ringleader Seth Godin to produce The Carbon Almanac. It is a powerful tool to help us create change, right here and right now.
I’ve been obsessively thinking about happiness over the past few months. How is it that in a time of much abundance, so many people are unhappy? Why do people constantly want more? Is there a “secret” to happiness?
Twitter Blue is the premium Twitter service aimed at power users and priced at $2.99 per month in the USA. I signed up and started playing around and like some of the features.
Twenty years ago this month, I packed up the personal belongings from my desk into a box and left the corporate world. It was both scary and exciting! I’ve learned a ton over the past two decades based on my own experience as well as talking with many others who have done th...