I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
With Elon Musk’s recent purchase of Twitter, some advertisers have reportedly left the platform and a small percentage of people have been deleting their accounts. Many are flocking to Mastodon as an alternative.
Twitter Blue is the premium Twitter service aimed at power users and priced at $2.99 per month in the USA. I signed up and started playing around and like some of the features.
The way people buy changed many years ago. All of us — you, me, and all our existing and potential customers — turn to the web to solve problems.
With the detailed revelations emerging about how the Facebook AI algorithm works, we all need to decide how much we want to rely on Facebook in our marketing.
There are many ways to reach an audience. Most people focus on paying money to reach somebody else's audience via advertising on such platforms as TV and radio, search engines, trade show exhibit floors, and so on. Another way is to build your own audience by creating conten...
The language of war is used in business and the media so frequently that people don’t even question the appropriateness. Let's work together to eliminate these old tropes from the way we communicate.
The biggest mistake I see with marketing (and I see it all the time) is when companies focus their communications way too much on their own products and services. It’s much better to start from an understanding of your buyers and their problems. Long-time readers of this blo...
Artificial Intelligence in marketing has the power to help automate routine tasks by applying math to massive amounts of data. Deploying AI tools have become important for marketers to not only save time and money but to increase the success of marketing initiatives. However...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
