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Online Media Room
The Latest from David Meerman Scott
Public Relations | Case Studies | Marketing | Media Relations | Online Media Room | Newsjacking | Best Practices
Showcase Your Experts to Generate Media Attention and Grow Business
November 23rd, 2015|5 min read
Public Relations | US Presidential Campaign Marketing & PR | Online Media Room | Newsjacking | Brand Journalism | Best Practices
Etch a Sketch newsjacking opportunity falls in Ohio Arts lap
March 23rd, 2012|1 min read
Press Release Content | Public Relations | Online Media Room | Brand Journalism | Best Practices
Effective PR via custom mobile applications to reach media and analysts
November 18th, 2010|2 min read
Press Release Content | Case Studies | Online Media Room | Brand Journalism | Best Practices
News2u helps Kenko become number one online healthcare products store in Japan
January 24th, 2010|2 min read
Online Media Room | Brand Journalism | Best Practices
Imperial Sugar Company Newsroom: Brand journalism creates an authoritative voice
July 7th, 2009|2 min read
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Online Media Room | Brand Journalism | Best Practices
All kinds of people visit your online media room, not just journalists
September 5th, 2008|1 min read
New Rules of Marketing and PR | Marketing | Facebook | Online Media Room | Research and Analysis | YouTube | Advertising
Forrester Research misleads CMOs by confusing advertising with marketing in new research report
October 15th, 2007|3 min read
Press Release Content | Public Relations | Media Relations | Online Media Room | Brand Journalism | Corporate blogging
Sun Microsystems shakes up traditional disclosure by announcing its financial results via the Web and RSS first, then via press release
July 31st, 2007|2 min read
Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing | Media Relations | Online Media Room | Best Practices
How to Pitch the Media
February 18th, 2007|2 min read
Social Media | Worst Practices | Press Release Content | New Rules of Marketing and PR | Public Relations | Media Relations | Online Media Room | Best Practices | Corporate blogging
The New Rules for Reaching the Media (Hint: Broadcast media pitches are spam)
February 6th, 2007|3 min read
Press Release Content | New Rules of Marketing and PR | Public Relations | Online Media Room
Really Simple Marketing: The importance of RSS feeds in your online media room
January 11th, 2007|1 min read
Worst Practices | Public Relations | Case Studies | Marketing | Online Media Room
The new Microsoft home page a hide n' seek game - more than twenty clicks to get to the online media room!
January 3rd, 2007|1 min read
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Get StartedSearch Engine Marketing | Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing | Online Media Room | Best Practices
Your Online Media Room as (free) Search Engine Optimization
December 24th, 2006|1 min read
Search Engine Marketing | Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing | Online Media Room
The Online Media Room: Your front door for buyers (yes, buyers!)
December 11th, 2006|2 min read