I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Today is the publication date for the paperback edition of Marketing Lessons from the Grateful Dead! Books are now shipping from retailers like Amazon. I’m excited for the new, revised and updated edition!
It’s been 15 years since my buddy Brian Halligan and I published the first edition of our book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. Tons have happened since 2010, so we were eager to do a revised and up...
Seeing my favorite band at the most technologically advanced music venue in the world was an exhilarating, fascinating, exciting, and just a little frustrating experience. Bobby Weir and Mickey Hart are cementing their legacy by continuing to innovate while performing a Grat...
Bill Walton, noted Deadhead and NBA basketball Hall-of-Famer, was the happiest and most upbeat person I’ve ever met. He had a kind word for everybody and absolutely loved his life and everybody who was a part of it.
I admire people who live a unique life, bouncing around, doing the things that interest them, living by their wits rather than just doing what’s accepted. John Perry Barlow was a unique character indeed, and my friend Brian Halligan is making a movie about Barlow’s life.
The volunteer members of the Harry Howard Hook & Ladder Company in Port Chester, NY are fans of the Grateful Dead, and they share their fandom in their work as well as with members of the public. This Fanocracy means that members pull energy, new ideas, and deep connecti...
Last week, the annual HubSpot INBOUND marketing, sales, content management, and customer service conference was finally back to an in-person format! I was struck while attending the terrific conference in Boston how the most memorable aspects were when the presenters showed ...
There are fans. There are super fans. And then there are the most ardent and extreme fans who live their life looking for opportunities to engage with what they love. Yes, I admit I am one of them. I love the Grateful Dead.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
