David Meerman Scott Blog
David Meerman Scott is a marketing strategist, bestselling author of ten books including three international bestsellers, and a professional speaker on topics including marketing, sales, and social media.
Case Studies | Marketing Lessons from the Grateful Dead | Music | Social Media
When we passed through the ticket gates on the first evening, each of us was given a single red rose. After the band left the stage on the last night, tens of thousands of us had trouble leaving the venue. This past weekend – July 3, 4, and 5 at Soldier Field in Chicago - the “core four” surviving members of legendary rock band the Grateful Dead played their final three 50th anniversary Fare Thee Well #Dead50 reunion shows, a celebration of longevity, peace, friendship, and love.
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Best Practices | Case Studies | Marketing | Marketing Lessons from the Grateful Dead | Music
The Grateful Dead used free content to build a social network of fans before Mark Zuckerberg was even born. They pioneered many of the ideas we now use in social media and content marketing. Unlike other bands, the Grateful Dead encouraged concertgoers to record their live shows, establishing “taper sections” behind the mixing board where fans’ recording gear can be set up for best sound quality. When requesting tickets to a show, a taper would request a seat in the special section reserved just for them.
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Best Practices | Case Studies | Marketing Lessons from the Grateful Dead
Several days ago I wrote about how Grain Surfboards turned their products into an experience. Besides selling wooden surfboards, Grain Surfboards also offers classes in how to build your own board. I took the 4-day class this past long weekend.
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Best Practices | Case Studies | Marketing Lessons from the Grateful Dead
At the Gathering of the Vibes music festival last weekend, besides the great live bands, I particularly enjoyed wondering around the camping area. It's fun to encounter interesting people who are part of the same tribe!
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Best Practices | Case Studies | Marketing Lessons from the Grateful Dead | Rock Band Web Sites | World Wide Rave
Today, the EDM artist Pretty Lights dropped his newest album A Color Map of the Sun.
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Best Practices | Marketing | Marketing Lessons from the Grateful Dead | Music
As more and more people use social networks to communicate and companies use online channels to market, its important to remember good old analog.
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