I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In the past 18 months, virtual selling has exploded as in-person sales became difficult because of the pandemic. Tools like Zoom and Teams are great, however most salespeople aren’t using them correctly, limiting the effectiveness of their sales messages. Specifically, sales...
If you are working in a so-called business-to-business marketing and sales environment, it’s essential that you always remember that you are not marketing or selling to IBM or a hospital or a restaurant chain. You are always marketing and selling to people.
In our fast-paced digital world, we are constantly bombarded with offers, opportunities, and opinions. The cluttered nature of the digital age means that we have a mere fleeting moment to leave an impression.
The biggest mistake I see with marketing (and I see it all the time) is when companies focus their communications way too much on their own products and services. It’s much better to start from an understanding of your buyers and their problems. Long-time readers of this blo...
I'm frequently asked for advice about writing a business book. Some people want to understand if writing a book might be right for them. Others are beginning the process and would like to know how to get published. Here, in one place, are some practical ideas based on my exp...
What a year! Nearly all in-person events were canceled worldwide in 2020, starting in March. Meanwhile, virtual events exploded in popularity as organizations tried to figure out how to bring people together online. In this post, I will predict what 2021 will bring to the ev...
Twitter launched in 2006 and the short form text content platform quickly gained popularity among businesses, the media, government, and artists. Short form video exploded first with apps like Vine (6 second videos) and later Instagram and TikTok. Shorter, shorter, shorter! ...
At least once a week, somebody reaches out to me and leads off their question or comment by saying their business is different. Most marketers, CEOs, and salespeople think their business or the industry they serve is "different".
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
