I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Marketers understand that content drives action and many organizations now create original content—websites, blogs, video channels, social feeds, podcasts, and the like—as an essential way to reach buyers. However, most B2B companies focus their content effort only to attrac...
Last week, the annual HubSpot INBOUND marketing, sales, content management, and customer service conference was finally back to an in-person format! I was struck while attending the terrific conference in Boston how the most memorable aspects were when the presenters showed ...
Successful sales and marketing no longer follow the playbooks that worked even just a few years ago. The rules have changed, yet most organizations and the sales and marketing professionals they employ haven't made the transition.
I’m super excited! Fifteen years after the first edition of The New Rules of Marketing & PR released, the most comprehensive update yet is now available. The 8th edition is out today in print and ebook editions the USA and Canada and will soon be available in other count...
The hype-o-meter around the term Web3 has accelerated in recent months. I’ve heard from people who wonder what the new way of organizing data and content might mean for them. Here is a high-level overview of where we’ve been for the past 30+ years and where we might be headi...
It’s increasingly clear based on my years of studying fandom that people are attracted to that which is personal to them. An athletic activity, sports team, company, service, rock band, author, or idea that encourages people to be part of a tribe of like-minded people serves...
Back in the day, only people in the sales department worked with potential customers. Most big companies still do it this way. However, with the popularity of instant engagement via social networking, we’re all in sales now.
I’ve noticed that salespeople are abusing LinkedIn more and more. They connect and then immediately go into selling mode. Social selling on LinkedIn does not simply mean transferring inane interruption selling techniques onto social media!
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
