--- title: Raising the Bar on Virtual Events description: I talk with Angel Micarelli, senior vice president of strategy and content at Cramer, a virtual event studio in Boston, on how to make virtual events great. image: https://www.davidmeermanscott.com/hubfs/Cramer%20episode%201%20thumbnail.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/raising-the-bar-on-virtual-events#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Raising the Bar on Virtual Events August 5th, 2020 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/hubfs/Cramer%20episode%201%20thumbnail.jpg?width=1287&height=720&name=Cramer%20episode%201%20thumbnail.jpg) With the pandemic shutting down in-person events around the world, many organizations have taken their events virtual. However, now that audiences have experience participating in [virtual events](https://www.davidmeermanscott.com/blog/5-key-benefits-to-hosting-virtual-events) for several months, they are demanding more than just talking to your grandmother on Zoom. In this video, the first of a series of four about virtual events, I talk with Angel Micarelli, senior vice president of strategy and content at Cramer, a virtual event studio in Boston, on how to make virtual events great. As audience expectations are changing, those companies that step up to offer a fabulous event build fans! Companies can engage with existing and potential customers through virtual events at a time when they can’t meet with them in person. The [Cramer Boston studio](https://www.cramer.com) where this video was filmed is state-of-the-art studio space redesigned to incorporate social distancing for maximum safety and functionality. The recent [Skillsoft Perspectives 2020](https://vimeo.com/425459195) was produced in this studio. Thank you to the team from Cramer for filming this series with me! **The other three episodes in the series are:** [Virtual Event Content. Real Value.](https://www.davidmeermanscott.com/blog/virtual-event-content-real-value) [Virtual Events and Customer Relationships](https://www.davidmeermanscott.com/blog/virtual-events-and-customer-relationships) [Producing a Virtual Event](https://www.davidmeermanscott.com/blog/producing-a-virtual-event) And, for much more, please check out [Virtual Events: The Definitive Expert Guide](https://www.davidmeermanscott.com/virtual-events-guide) [![New call-to-action](https://no-cache.hubspot.com/cta/default/413105/41171897-d695-4409-9617-b47138fc9dcd.png)](https://cta-redirect.hubspot.com/cta/redirect/413105/41171897-d695-4409-9617-b47138fc9dcd) [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Public Speaking ](https://www.davidmeermanscott.com/blog/topic/public-speaking) [ Business to Business ](https://www.davidmeermanscott.com/blog/topic/business-to-business) [ Virtual Events ](https://www.davidmeermanscott.com/blog/topic/virtual-events) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20speaking%20BM%20LAS.jpg?width=2048&height=1060&name=DMS%20speaking%20BM%20LAS.jpg) ### Book Me to Speak for Free! (Plus... Some Upcoming In-Person Events) April 29th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/book-me-to-speak-for-free-plus-here-are-some-of-my-upcoming-events) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/your%20tedx%20talk.jpg?width=1536&height=828&name=your%20tedx%20talk.jpg) ### So, You Want to Do a TEDx Talk? 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