Virtual Event Content. Real Value.

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

Virtual Events

In the second video of my series with Angel Micarelli from Cramer, we discuss the content of virtual events. Instead of the typical one-hour keynote or panel discussion that works for in-person events, we talk about ways to think of a virtual event like a television show with short segments and fast cuts.

We also tackle the question of live vs. prerecorded content in a virtual event. (Spoiler alert – a combination works great.)

With the pandemic shutting down in-person events around the world, many organizations have taken their events virtual. However, now that audiences have experience participating in virtual events for several months, they are demanding more than just talking to your grandmother on Zoom.

This video was filmed at Cramer, a virtual event studio in Boston that I have worked with on several projects.

As audience expectations are changing, those companies that step up to offer a fabulous event build fans! Companies can engage with existing and potential customers at a time when they can’t meet with them in person.

The other three episodes in this video series are:

Raising the Bar on Virtual Events

Virtual Events and Customer Relationships

Producing a Virtual Event

And, for much more, please check out Virtual Events: The Definitive Expert Guide

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