--- title: Producing a Virtual Event description: As audience expectations are changing, those companies that step up to offer a fabulous event build fans! image: https://www.davidmeermanscott.com/hubfs/Virtual%20Events%20and%20Customer%20Relationships-1.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/producing-a-virtual-event#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Producing a Virtual Event September 15th, 2020 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/hubfs/Virtual%20Events%20and%20Customer%20Relationships-1.jpg?width=2620&height=1464&name=Virtual%20Events%20and%20Customer%20Relationships-1.jpg) In this video, the final episode in a series of four, I interview TJ Martin, CEO at [Cramer](https://www.cramer.com), a virtual event studio in Boston on how to make virtual events great. We discuss how to choose a platform to host a virtual event, how to work with a professional studio, and how much these elements should cost. With the pandemic shutting down in-person events around the world, many organizations have taken their events virtual. However, now that audiences have experience participating in virtual events for several months, they are demanding more than just talking to your grandmother on Zoom. Paying close attention to production values is an important way to create great events but there is a cost benefit trade off to consider. TJ says: "“Think of the platform and costs as like building a website. There are different elements that come into the equation: What features, size of the audience, and time. Are there exhibitors or sponsors? Do you need breakout rooms? The needs of a program dictate costs." As audience expectations are changing, those companies that step up to offer a fabulous event build fans! Companies can engage with existing and potential customers at a time when they can’t meet with them in person. **The other three episodes in the series are:** [Raising the Bar on Virtual Events](https://www.davidmeermanscott.com/blog/raising-the-bar-on-virtual-events) [Virtual Event Content. Real Value.](https://www.davidmeermanscott.com/blog/virtual-event-content-real-value) [Virtual Events and Customer Relationships](https://www.davidmeermanscott.com/blog/virtual-events-and-customer-relationships) And, for much more, please check out [Virtual Events: The Definitive Expert Guide](https://www.davidmeermanscott.com/virtual-events-guide) [![Standout Virtual Events](https://no-cache.hubspot.com/cta/default/413105/d63c8f1e-98cd-4526-aa91-4af9d7099df3.png)](https://cta-redirect.hubspot.com/cta/redirect/413105/d63c8f1e-98cd-4526-aa91-4af9d7099df3) [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Virtual Events ](https://www.davidmeermanscott.com/blog/topic/virtual-events) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/4%20NRMPR%209e%203D%20blog.jpg?width=1259&height=843&name=4%20NRMPR%209e%203D%20blog.jpg) ### New 9th Edition of The New Rules of Marketing & PR Coming in August! 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