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Virtual Events and Customer Relationships

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

Social Media  |  Public Speaking  |  Virtual Events

In the third video of my series with Angel Micarelli SVP Strategy and Content at Cramer, a virtual event studio in Boston, we discuss on how to get the audience involved in a virtual event.

A virtual event is more than just a moment in time. It includes communications before, during, and after the event itself. In particular, Angel and I discuss how to use social media to amplify an event and the importance of engaging via a unique #hashtag.

Great virtual events are not just taking what worked in a hotel ballroom and applying it online. What can you do that's different? What can be done to optimize for the small screen? For example, the use of polling, the chat feature, and other interactive aspects of the event platform you are using to host your event.

With the pandemic shutting down in-person events around the world, many organizations have taken their events virtual. However, now that audiences have experience participating in virtual events for several months, they are demanding more than just talking to your grandmother on Zoom.

This video was filmed at Cramer, a virtual event studio in Boston that I have worked with on several projects.

As audience expectations are changing, those companies that step up to offer a fabulous event build fans! Companies can engage with existing and potential customers at a time when they can’t meet with them in person.

The other three episodes in the series are:

Raising the Bar on Virtual Events

Virtual Event Content. Real Value.

Producing a Virtual Event

And, for much more, please check out Virtual Events: The Definitive Expert Guide

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