--- title: Virtual Events and Customer Relationships description: A virtual event is more than just a moment in time. It includes communications before, during, and after the event itself. image: https://www.davidmeermanscott.com/hubfs/Virtual%20Events%20and%20Customer%20Relationships.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/virtual-events-and-customer-relationships#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Virtual Events and Customer Relationships September 2nd, 2020 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/hubfs/Virtual%20Events%20and%20Customer%20Relationships.jpg?width=2620&height=1464&name=Virtual%20Events%20and%20Customer%20Relationships.jpg) In the third video of my series with Angel Micarelli SVP Strategy and Content at Cramer, a virtual event studio in Boston, we discuss on how to get the audience involved in a virtual event. A virtual event is more than just a moment in time. It includes communications before, during, and after the event itself. In particular, Angel and I discuss how to use social media to amplify an event and the importance of engaging via a unique #hashtag. Great virtual events are not just taking what worked in a hotel ballroom and applying it online. What can you do that's different? What can be done to optimize for the small screen? For example, the use of polling, the chat feature, and other interactive aspects of the event platform you are using to host your event. With the pandemic shutting down in-person events around the world, many organizations have taken their events virtual. However, now that audiences have experience participating in virtual events for several months, they are demanding more than just talking to your grandmother on Zoom. This video was filmed at [Cramer](https://www.cramer.com), a virtual event studio in Boston that I have worked with on several projects. As audience expectations are changing, those companies that step up to offer a fabulous event build fans! Companies can engage with existing and potential customers at a time when they can’t meet with them in person. **The other three episodes in the series are:** [Raising the Bar on Virtual Events](https://www.davidmeermanscott.com/blog/raising-the-bar-on-virtual-events) [Virtual Event Content. Real Value.](https://www.davidmeermanscott.com/blog/virtual-event-content-real-value) [Producing a Virtual Event](https://www.davidmeermanscott.com/blog/producing-a-virtual-event) And, for much more, please check out [Virtual Events: The Definitive Expert Guide](https://www.davidmeermanscott.com/virtual-events-guide) [![Standout Virtual Events](https://no-cache.hubspot.com/cta/default/413105/d63c8f1e-98cd-4526-aa91-4af9d7099df3.png)](https://cta-redirect.hubspot.com/cta/redirect/413105/d63c8f1e-98cd-4526-aa91-4af9d7099df3) [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Social Media ](https://www.davidmeermanscott.com/blog/topic/social-media) [ Public Speaking ](https://www.davidmeermanscott.com/blog/topic/public-speaking) [ Virtual Events ](https://www.davidmeermanscott.com/blog/topic/virtual-events) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Moltbook.jpg?width=1536&height=1024&name=Moltbook.jpg) ### Moltbook: A Social Network for AI Agents Where Humans Can Only Watch February 3rd, 2026|1 min read ](https://www.davidmeermanscott.com/blog/moltbook-a-social-network-for-ai-agents-where-humans-can-only-watch) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Screenshot%202025-10-29%20at%2010.27.19%20AM.png?width=835&height=466&name=Screenshot%202025-10-29%20at%2010.27.19%20AM.png) ### Don’t Fly Wizzness Class Video from Dave Carroll October 29th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/dont-fly-wizzness-class-video-from-dave-carroll) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Chef%20Todd%20Edwards.jpg?width=1500&height=1010&name=Chef%20Todd%20Edwards.jpg) ### Pulling Back the Curtain to Show What Happens Behind-the-Scenes October 15th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/pulling-back-the-curtain-to-show-what-happens-behind-the-scenes) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20BM%20hybrid%202004.jpg?width=1432&height=966&name=DMS%20BM%20hybrid%202004.jpg) ### The Fandom Playbook: My New Book and Companion AI Chatbot September 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-fandom-playbook-my-new-book-and-companion-ai-chatbot) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stefano%20Paciotti.jpg?width=1500&height=1084&name=Stefano%20Paciotti.jpg) ### The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart June 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-ham-whisperer-of-rome-how-stefanos-honest-videos-won-the-worlds-heart) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/LinkedIn%20comments.jpg?width=1114&height=737&name=LinkedIn%20comments.jpg) ### Comments Are the Key to LinkedIn Engagement January 29th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/comments-are-the-key-to-linkedin-engagement) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Kolkata%20Chai%20Ani%20and%20Ayan.jpg?width=1236&height=858&name=Kolkata%20Chai%20Ani%20and%20Ayan.jpg) ### Brewing Authenticity: How Kolkata Chai Co. 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