I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I delivered a keynote presentation at The NAMM Show on January 20, 2012 in Anaheim, CA. The NAMM Show is one of the largest music product trade shows in the world, founded in 1901
Earlier this week, I wrote a blog post titled QR codes deliver buyers in real time. In comments on the post as well as via Twitter, Facebook, and Google+ a few people mentioned that QR codes are not very popular. In fact, some said that many people don’t even know what they ...
This month marks the 35th anniversary of The Doobie Brothers' platinum album Takin' It To the Streets. The songs from this album seemed to be always on the radio when I was in High School.
Last week I delivered a keynote about Real-Time Marketing & PR at the MarketingSherpa Email Summit in Las Vegas. (Watch this space -- I will be releasing a free video of my presentation in a few weeks.)
UPDATE January 21, 2011. INgage Networks has completed the revision of the ebook which is now available on their site using the links below.
Last week I delivered a talk at the Text 100 Digital Rising event in Port Dickson, Malaysia. I connected with Ben Edwards, VP Digital Strategy and Development at IBM who was also speaking at the event. I’ve known Ben since his days at the Economist – we were both based in To...
I spent most of my career in B2B marketing, although for four years I was in B2B sales. So I've seen both sides.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
