January 2nd, 2005
0 min read
Fortune
Magazine’s David Kirkpatrick and Daniel Roth write about how Freewheeling
bloggers can boost your product or destroy it. Either way, they've become a
force business can't afford to ignore.
David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.
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