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Business to Business (5)
The Latest from David Meerman Scott
The New Rules of PR ebook: Revised and updated for 2007
Thought Leadership | Viral Marketing | Press Release Content | New Rules of Marketing and PR | ebooks | Public Relations | Marketing | Business to Business
The New Rules of PR ebook: Revised and updated for 2007
January 19th, 2007|1 min read
Spam 2.0 and how to solve the problem
Marketing | Advertising | Business to Business
Spam 2.0 and how to solve the problem
December 6th, 2006|1 min read
Eight Quick Tips to create thoughtful Web content to reach buyers directly
Viral Marketing | white papers | New Rules of Marketing and PR | ebooks | Public Relations | Marketing | Advertising | Business to Business
Eight Quick Tips to create thoughtful Web content to reach buyers directly
November 14th, 2006|1 min read
Thought Leadership: How much money does your buyer make?
Viral Marketing | Search Engine Marketing | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising | Business to Business | Corporate blogging
Thought Leadership: How much money does your buyer make?
October 31st, 2006|2 min read
The Gobbledygook Manifesto -- Cutting Edge! Mission Critical! An analysis of gobbledygook in over 388,000 press releases sent in 2006
Search Engine Marketing | Worst Practices | Press Release Content | New Rules of Marketing and PR | Public Relations | writing | copywriting | Marketing | Research and Analysis | Advertising | Business to Business
The Gobbledygook Manifesto -- Cutting Edge! Mission Critical! An analysis of gobbledygook in over 388,000 press releases sent in 2006
October 12th, 2006|5 min read
Elevator ads? Here is some great data from a company that took the ride
Viral Marketing | Long Tail | Case Studies | Marketing | Advertising | Business to Business
Elevator ads? Here is some great data from a company that took the ride
October 4th, 2006|1 min read
Podcasting is more than just music
Viral Marketing | New Rules of Marketing and PR | Marketing | Advertising | Business to Business
Podcasting is more than just music
September 28th, 2006|1 min read
Q: How many PR agency staffers does it take to screw in a light bulb?
Worst Practices | Press Release Content | New Rules of Marketing and PR | Public Relations | Business to Business
Q: How many PR agency staffers does it take to screw in a light bulb?
September 13th, 2006|0 min read
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Alacra: Bigger than the biggest competitors
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Business to Business | Corporate blogging
Alacra: Bigger than the biggest competitors
September 9th, 2006|2 min read
What are your PR and marketing goals? (ps: "clips" = wrong answer!)
Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing | Advertising | Business to Business | Corporate blogging
What are your PR and marketing goals? (ps: "clips" = wrong answer!)
August 24th, 2006|1 min read
Some great free ebooks to check out
Some great free ebooks to check out
August 12th, 2006|1 min read
E-books: the hip and stylish younger sister to the nerdy white paper
Viral Marketing | Public Relations | Best Practices | Business to Business | Corporate blogging
E-books: the hip and stylish younger sister to the nerdy white paper
July 18th, 2006|2 min read
Sales leads are too important for just salespeople
Worst Practices | Best Practices | Business to Business
Sales leads are too important for just salespeople
July 10th, 2006|1 min read
If it's important enough to write a press release about, tell your clients and prospects too!
Press Release Content | Public Relations | Best Practices | Business to Business
If it's important enough to write a press release about, tell your clients and prospects too!
June 28th, 2006|1 min read
The importance of buyer personas in web marketing
Best Practices | Business to Business
The importance of buyer personas in web marketing
June 24th, 2006|1 min read
Lead generation for the complex sale
Research and Analysis | Business to Business
Lead generation for the complex sale
June 21st, 2006|1 min read
The Long Tail: LIVE
Viral Marketing | Research and Analysis | Business to Business | Corporate blogging
The Long Tail: LIVE
May 16th, 2006|2 min read
Are Marketers Scared of the New World?
Viral Marketing | Business to Business | Corporate blogging
Are Marketers Scared of the New World?
May 15th, 2006|3 min read
The best paragraph to ever appear in a magazine: Marketers please pay attention
Press Release Content | Best Practices | Business to Business
The best paragraph to ever appear in a magazine: Marketers please pay attention
May 12th, 2006|2 min read
Name Your Game:
Search Engines or Content Players?
Name Your Game: Search Engines or Content Players?
April 11th, 2006|2 min read