I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I’ve been writing and speaking about marketing strategies and sales strategies for well over a decade. With all the discussions about how web content drives sales and marketing success, it is essential that we take just a little time to look at how the two functions differ a...
Most business-to-business marketing is dreadfully boring. Why is that? I think marketers get hung up on that “business” word and forget that they should be communicating to people. But it doesn’t have to be that way!
At my presentation at HubSpot’s Inbound conference this September, I delivered a talk titled The New Rules of Selling. Fortunately, HubSpot had Kelly Kingman sit in on the presentation to create a wonderful graphic recording of my talk.
Today buyers are in charge. As you consider real-time technology to help you with agile, social selling, you’ll need to be very careful about the role of your Customer Relationship Management System (CRM) and Sales Force Automation (SFA) Platform because it is unlikely that ...
Sales Benchmark Index, a sales and marketing consultancy focused on helping B2B companies make the number, recently updated their site.
Last week, I delivered the closing keynote at the Business Marketing Association 2014 annual conference, the largest business-to-business marketing conference in the world.
When discussing the world of web content and social media, many people like to say how everything is new and different and untested: Smartphone apps! Infographics! Content marketing!
Our ongoing communications revolution has profoundly affected how salespeople achieve success.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
